Email marketing is one of the most effective digital marketing strategies that businesses can use to reach out to their customers. Not only can you effectively communicate with your existing client base, but you can also use this technique to reach out to potential clients as well. Research has shown that emails have a higher […]
About David Marinaccio
Dave Marinaccio is a senior level Email Marketing Manager. He has a background with over 19 years in marketing and design and more than 11 years experience with B2B and B2C email marketing. Dave is an expert in maximizing ROI, increasing engagement and driving sales with email.
Marketing automation (MA) is now ubiquitous. It’s essential that marketers learn to use it to maintain a competitive advantage. There are four basic principles that need to be followed to ensure success. Guidance Required Most companies are already using MA in some form, but many don’t realize the importance of guiding it to increase effectiveness. […]
Email is Superior In Times of Uncertainty We’ve come to learn that people feel closer to their inboxes than we ever expected. It appears the one-on-one experience creates a level of intimacy that simply can’t be matched with a social media video or blog post… and this makes perfect sense! Think about it, people look […]
On July 1, 2020, the final grace period for the California Consumer Privacy Act (CCPA) ended and enforcement began. Companies can now be subject to lawsuits from individuals who believe a business violated CCPA. Most companies now need to let U.S. consumers opt-out of third-party data transfers. Credit card companies have been doing this for […]
On a daily basis, new competitors step into the online arena. Over time the tried and true methods for finding, attracting and converting new prospects (such as routine email blasts) have been losing ground and for some, no longer yield the same results. Businesses that want to maintain and grow their market share are seeking […]
Email Marketing can be one of the most profitable digital marketing practices, but only when it’s done correctly. One incredibly important part of a successful email blast is having a strong subject line. The role of the subject line is to grab attention and encourage people to open your email. If Email Marketing is a […]
There’s a difference between having a newsletter and having a successful newsletter. Engaging your audience is imperative, unless your goal is being deleted, so remember these tips for your next email blast. Feel free to leave any questions or comments below. We’re happy to help! Define Your Purpose Your newsletter needs a specific purpose. In […]
While enticing new customers is important, no marketing channel can boost loyalty the way that email can. Since people typically sign up for email to be notified about promotions you can use that information to increase sales.
People are inundated with emails and are continuously unsubscribing from unwanted mailing lists. Understanding that having permission to advertise to someone can help focus your email strategy. A little neglect or failure to send what subscribers are expecting, can drastically decrease that value. Fortunately, there are ways to increase your email marketing ROI.
Successful holiday marketing requires planning ahead because your competitors will be ramping up their efforts as well. Taking the time now to work on your email optimization can make a huge difference in how well your campaigns perform.
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