Have an urgent question? Give us a call (800) 978-3417
Dave Marinaccio is a senior level Email Marketing Manager. He has a background with over 19 years in marketing and design and more than 11 years experience with B2B and B2C email marketing. Dave is an expert in maximizing ROI, increasing engagement and driving sales with email.
Begin by establishing and clearly communicating goals to everyone involved. This includes any responsible third parties. Once the goals are determined, build a strategy around that goal. For example, when the goal involves email marketing, concentrate on easy ways to collect emails.
The first step to a successful email marketing campaign is compiling an effective mailing list. Spamming random people will not win customers or sales. Email lists should be created with emails that customers provide.
Those companies who do not engage in email marketing are doing themselves a great disservice. Below are five benefits of email marketing that can increase sales and instill greater brand recognition in your customers.
Technology is constantly changing and email is not different. Modern email options are useful for deployment. They include a greater use of targeting and segmentation, better address acquisition and improved message design. Email marketing managers, chief marketing officers and heads of digital marketing should stay up to date on email options and discuss them with management. Newer options also have updated integration of email and web analytics as well as CRM and subscriber-centric perspectives. Subscriber-centric perspectives are now able to include relevant content and more transparent processes for subscribing and unsubscribing.
Break free from the standard weekly email you’ve been sending, and offer something unique. Here are five suggestions that might help start the brainstorming process: Promote Online Shopping Security – If your email is product heavy, create an email promoting your “secure shopping carts” or “a safe online customer purchasing experience” and how customer security […]
Clumsy email marketing could be damaging your sales and brand more than it actually helps. To avoid making common email marketing mistakes, examine the following 5 reasons why your email marketing might isn’t working.
Active Web Group, Long Island’s premier online marketing solutions company, has posted a new series of email marketing articles on their website.
A growing number of email marketing vendors are rolling out iPhone Apps of their products, despite the relatively small role email marketing messaging currently plays with mobile, at least among retailers.
Internet coupons have been utilized nearly as long as email marketing became commonplace, but statistics have shown a steady rise in their use, especially during the 2009 holiday season. Mailboxes have become inundated with Internet coupons sent from dozens of online retailers both large and small, or maybe even hundreds, depending upon a consumer’s online shopping habits.
Break free from the standard weekly email you’ve been sending, and offer something unique. Here are five suggestions that might help start the brainstorming process:
Contact us here! We'll get back to you within one business day. Ready to talk now? Call (800) 978-3417