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Dave Marinaccio is a senior level Email Marketing Manager. He has a background with over 19 years in marketing and design and more than 11 years experience with B2B and B2C email marketing. Dave is an expert in maximizing ROI, increasing engagement and driving sales with email.
While enticing new customers is important, no marketing channel can boost loyalty the way that email can. Since people typically sign up for email to be notified about promotions you can use that information to increase sales.
People are inundated with emails and are continuously unsubscribing from unwanted mailing lists. Understanding that having permission to advertise to someone can help focus your email strategy. A little neglect or failure to send what subscribers are expecting, can drastically decrease that value. Fortunately, there are ways to increase your email marketing ROI.
Successful holiday marketing requires planning ahead because your competitors will be ramping up their efforts as well. Taking the time now to work on your email optimization can make a huge difference in how well your campaigns perform.
Email marketing is an important part of any digital campaign; and as time goes on, the stakes get higher. 35% of email recipients open their emails based on subject line alone, while 69% report an email as spam based simply on the subject line.
Your logo is a visual representation of your company. It immediately identifies your brand, and can help convey a message of your choosing about your organization. It’s much more important than most people realize.
More email is now read on mobile devices than anywhere else. Since marketing emails are designed primarily on desktop, they’re generally optimized for that by default. With the large number of people checking email on their phone, optimizing your email for that is more important than ever.
The Canadian Radio-television and Telecommunications Commission (CRTC) announced its first major fine under Canada's Anti-Spam Legislation (CASL). On March 5th, 2015 CRTC issued a Notice of Violation to Compu-Finder, including a $1.1 million dollar penalty for violations.
Welcome to the latest installment of Web Design Trends! At the time of writing this (early 2013), Google Chrome is the only commonly used browser that supports the vast majority of new HTML5 features. If you are not viewing this page in Chrome, I highly suggest that you download it so you can fully experience all of the features I will be describing in this article. Alternately, you can use this link to run Github’s HTML5 test to check your browser’s compatibility.
So often I am asked why email marketing campaigns are not well received. The content of an individual email can produce a short term drop, but a poor overall strategy contributes more heavily to slumping statistics. Four mistakes are quite serious (and often quite common) and, if not addressed, can lead to the death of your email marketing campaigns.
Before jumping right into email marketing and trying to sell to your email list you should know some tried and true tenets that work for the vast majority of marketers. By following some simple rules you can ensure the biggest return on your email marketing investment. I call these tenets my golden three and they are Trust, Surprise and Listen.
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