About David Marinaccio

Best Email Designs

June 29th, 2011

Creativity is the most obvious of the three, but possibly the hardest to implement. Each email campaign needs to throw away the old palette and start with fresh, new paint and colors. Read More »

Email Marketing in 2011

March 14th, 2011

Email marketing will need to combine with elements of social media in this new year. The Facebook email platform will make the merger of social media and email marketing easier this year. Email vendors are also offering social tools and ISPs are making inboxes more social. However, there are ways that marketers can effectively blend the different platforms. Read More »

How to Focus Your Email Marketing on the Customer

February 14th, 2011

Most customers actually prefer receiving information via email than they do from more traditional channels, according to a study conducted in 2009. This knowledge should spur everyone on to create an effective email-marketing plan that gives customers what they want. If you find this intimidating, hire someone to guide you through the process. Read More »

Web Design Trends 2011

January 21st, 2011

Successful website design demands keeping up with current web design trends. Implementing the latest styles and techniques will increase marketability and allow businesses to remain competitive. As business continues to pick up in 2011, take a few moments to consider what will become popular this year. Read More »

6 Ways to Generate More Leads With Email Marketing

December 20th, 2010

Begin by establishing and clearly communicating goals to everyone involved. This includes any responsible third parties. Once the goals are determined, build a strategy around that goal. For example, when the goal involves email marketing, concentrate on easy ways to collect emails. Read More »

Holiday Email Marketing Tips

December 6th, 2010

The first step to a successful email marketing campaign is compiling an effective mailing list. Spamming random people will not win customers or sales. Email lists should be created with emails that customers provide. Read More »

The Power to Increase Sales with Email Marketing

November 15th, 2010

Those companies who do not engage in email marketing are doing themselves a great disservice. Below are five benefits of email marketing that can increase sales and instill greater brand recognition in your customers. Read More »

3 Ways to Improve Your Email Marketing Performance

November 8th, 2010

Technology is constantly changing and email is not different. Modern email options are useful for deployment. They include a greater use of targeting and segmentation, better address acquisition and improved message design. Email marketing managers, chief marketing officers and heads of digital marketing should stay up to date on email options and discuss them with management. Newer options also have updated integration of email and web analytics as well as CRM and subscriber-centric perspectives. Subscriber-centric perspectives are now able to include relevant content and more transparent processes for subscribing and unsubscribing. Read More »

5 Ways to Break Free From Standard Email Marketing and Stand Out from the Rest

October 15th, 2010

Break free from the standard weekly email you’ve been sending, and offer something unique. Here are five suggestions that might help start the brainstorming process: Promote Online Shopping Security – If your email is product heavy, create an email promoting your “secure shopping carts” or “a safe online customer purchasing experience” and how customer security... Read More Read More »

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