About David Marinaccio

Personalize, Personalize, Personalize!

January 15th, 2009

With email being the most common form of communication these days, it’s easy to get overwhelmed with a cluttered inbox and become “delete-key” happy. If the subject of your email is not compelling, and your recipient doesn’t recognize the sender, they may hit delete before ever hitting open. Recipients are more likely to open an email with a subject line of “Hi Johnny, we have a great deal waiting for you,” then “Hi consumer, we have a great deal waiting for you.” It’s just common sense! Read More »

Yahoo Adopts Spamhaus Blacklists…What Does this Mean to You?

January 8th, 2008

This just in: Yahoo has adopted the techniques used by Spamhaus to monitor their email deliverability. But what exactly does this mean to your company and its email campaigns? Depending on the practices used by your email service provider (ESP) along with your current email marketing guidelines, it can mean the difference between showing up in your recipients’ email boxes and being blacklisted. Read More »

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