Email marketing is one of the most cost-efficient online marketing solutions, with the highest ROI when done properly and effectively. Yet a large percentage of online businesses – over 60% according to one study – fail to utilize email marketing to its full potential, or do not use it at all.
Those companies who do not engage in email marketing are doing themselves a great disservice. Below are five benefits of email marketing that can increase sales and instill greater brand recognition in your customers.
- Increased Brand Visibility
As just mentioned above, email marketing serves the purpose of instilling brand recognition in the minds of your target market. A consistent, engaging email campaign serves to remind your customers to visit your site often, be it for special sales & promotions, or to view new products. It also helps to reinforce your brand as the primary choice among possible competitors.
- Bridges the Customer/Relationship Gap
Increased competition means businesses need to go the extra mile to ensure customer loyalty and to maintain a relationship of trust with their clients. Email newsletters, press releases, and informative content lets the customers know more about you and your mission, and what you can do for them. Forging a deeper relationship with your customers helps secure those bonds of trust of loyalty.
- Expand Upon Marketing & Advertising
Utilize email marketing to tout new products or services, announce special sales, promotions and contests, and to distribute press releases. You can also let your customers know about any awards you may have won, recent mentions in media, and tradeshows you’ll be exhibiting at. Use these emails to link to specific landing pages and to invite customers and clients to join your Facebook or Twitter pages.
- Email Newsletters Establish You as an Expert in the Field
Send your customers/clients an email newsletter containing informative, industry-related information. Do this on a consistent basis, such as monthly, and your customers will quickly begin to view your company as viable experts. Email newsletters serve multiple purposes beyond expert recognition. They also further increase brand recognition, as well as increase customer satisfaction, as your customers will appreciate your efforts to provide them with free, useful, engaging content.
- Analytics Help You Refine Your Marketing Campaign
Any email marketing campaign should have analytics capabilities installed in order to gauge how effective your emails actually are, and what refinements or modifications may be necessary. Any reputable online marketing agency should already have the ability to monitor your email marketing campaign, and if handle email marketing in-house, there are many programs and tools available.
Active Web Group has the technical and marketing expertise to help you launch your email marketing campaign right from the email design all the way up to the content of your email newsletter. Our winning combination of speed, ease of use, affordability, and effectiveness all work together to make Active Web Group’s email marketing solutions a must for any sized business.
For more information on how to Increase Sales with Email Marketing, call us at 1-800-978-3417 or Contact Active Web Group and let us help you!