Why SEO is Still Valid

Search Engine Optimization (SEO) is far more than the result of implementing various tactics to achieve higher rankings on the Search Engine Results Pages (SERPs). Over the past decade, its primary focus has shifted from realizing high rankings alone to achieving web business goals by supporting/ influencing conversions. While it remains true that this process begins by attracting site visitors specifically seeking a site’s goods/services, there are other ways besides the SERPs to accomplish this. Today, SEO has evolved to reflect the web’s exponential growth and competition across every industry. The chief benefits of SEO are its flexibility and ability to adapt to constant change to assist every business to achieve its individual goals. For that reason, among others, SEO is now, and for the foreseeable online future, more relevant than ever.

Content Visibility

To remain in business, every web business still needs to be found. Google, still the major search engine, processes over 3.5 billion searches daily. SEO is and remains the best means of connecting with sufficient numbers of those searching the ‘net to gain traction for their site. Also, for almost a decade now, the expression ‘content is king’ has gained momentum. The theory here is that once on a given website, visitors must quickly find the information and products they came for. But that is not enough. SEO initiatives guide both the search engine bots to index site pages for rankings and overall site evaluation, as well as influence visitors to convert to customers/clients. So online business success is not just about a site being ‘found’ but having users convert to customers preferably sooner than later. An effective SEO strategy will accomplish both goals.

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Keyword Evolution

Once it was enough to pinpoint several keywords and/or short phrases in current use to locate a specific industry/business. These keywords could be updated as needed but were primarily static. Mobile users have changed how keywords are used to find online business prospects. Voice Search (VS), in its infancy, will soon dominate user behavior. Whereas formerly a few, not always spot on terms were the only option, today, natural speech and longer, far more accurate keyword phrases are driving site traffic with greater accuracy. Voice Search has the potential to markedly increase ROI- that is if optimized properly via the right SEO initiatives.

To summarize, SEO has a more valid role in achieving greater online success than ever before. For online business owners interested in:

  • Ensuring that more prospects locate their website
  • A marketing strategy for achieving greater online success that can be quickly adapted to harness constant search engine and internet updates.
  • Increasing their ROI

More simply put, a web business without continuous Search Engine Optimization is an online enterprise that may never be found. If your website already has an SEO campaign in place, allow the SEO specialists at Active Web Group to determine how effective your current strategy is, and where changes and supportive digital marketing disciplines may be effective to remain competitive. For more information about how a customized Search Engine Optimization campaign will benefit your business, call us at (800) 978-3417. Contact Active Web Group to schedule a confidential consultation today!

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