Press releases have been one of the most common ways for a business to inform the public about new products or services, or important information and events related to the company. But with so many online marketing solutions and campaigns requiring your attention, the press release is often overlooked as a viable tool. This is unfortunate, as press releases, whether distributed freely or through a paid distribution site, often show up quickly in search engine results (provided they contain the proper keywords), and may catch the interest of credible media or other interested parties that can further spread your important information to even more sources.
Writing Your Press Release
One of the most important things that you can do to ensure that your potential customers can find your press release is to optimize it using SEO keywords. It does take a little research to find the appropriate keywords for your press release, as well as a talented writer to make the phrases fit into the article naturally. You may want to hire an SEO expert with experience writing press releases to write your news articles for you.
With the right keywords, interested readers will have instant access to your online press release. You will find that more and more people are now reading their news online, and are interested in purchasing goods and services after researching their options online. A good press release can put you at the top of the search engine results, and within your targeted audience’s attention easily.
When you publish a well written online press release, you are spreading the word about your business. Research shows that the more people are exposed to a brand name, the more they trust that name. Online news articles not only make your brand name more credible by exposure, they also provide information that your customers can use to make a decision about purchasing goods and services from your business.
Since online press releases are news, it is important to leave the sales pitch for other areas and to stick strictly to the facts. You will be given the opportunity to tell customers more about your business at the end of the press release.
Include Your Links
A well written press release will have links to your website, as well as the location, phone number, and contact information for customers. Even though you can add the information to your blog, an online press release is much more credible for customers than a simple blog entry.
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