What is customer lifetime value and why does it matter so much to your success? Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services. Lifetime means the amount of time that you are either measuring or the total span from when a customer places their first order until their final order.
June 20th, 2011
Easy Link Building
Most marketing managers know the value of good search engine rankings. The main three elements of achieving good rankings are site architecture, on-page optimization, and back links.
June 8th, 2011
Building your Brand Online
Everyone often forgets that once you put your business online you are being watched. Your customers, your competitors, and your potential buyers, they are all watching.
May 31st, 2011
Importance of Customer Service
What is the importance of customer service on your website or in your business? Well if you only have customers who know what they want, and are happy to keep what you send them whether it is right or wrong, you have nothing to worry about. In the real world, our company deals with a lot of customer service interaction. These interactions of our customer service department and our prospects and customers are vital in our survival and profitability.
May 26th, 2011
Is My Print Advertising Working?
I speak to all kinds of business owners on a daily basis. Sometimes it’s very clear how I can help them, and sometimes it takes a bit of time for me to figure out how I can provide them with a service or product that they can make use of.
May 5th, 2011
What is the Right SEO Budget?
Selecting the right SEO budget for your business can be a tricky task. Let’s first assume that you will select the correct SEO company and they will, at least, do an decent job on getting you rankings. We will save the selection process and expectations for another time. You need to determine your SEO budget before you go out and hire a professional SEO agency. The right SEO investment for good search rankings varies for every company.
April 27th, 2011
How A Website Can Be A Great Salesperson
Recently, we’ve all heard someone complaining about the economy and its effect on everything. I agree, money is tight all around, however it does not mean that people aren’t spending it.It just means you have to be more creative in attracting the “buyers” out there. Internet Marketing is a function of simply two things; making sure you’re getting as much targeted traffic as possible, second and very important, to make sure you’re converting that traffic at as high a percentage as possible.
April 21st, 2010
Search Engine Advertising and Cutting Cost
When it comes to Pay-Per-Click advertising it seems that there are those that spend a little and make a fortune and there are those that spend a fortune and make very little. Most of us are aware that those who are successful can find themselves with a very high return on what seems like a brilliant, across the board investment. However, in the face of being realistic we all know that sometimes we just have to find the most fiscally responsible method of advertising.
February 11th, 2010
Email Marketing Tips Techniques and Campaign Strategies
Email marketing campaigns have emerged as a valuable marketing tool utilized to increase brand awareness, maintain high Internet visibility, and attract new prospects to a corporation’s customer base. However a corporation does not necessarily need to launch a heavy, ongoing campaign to achieve positive results, Email marketing comes in many shapes and forms, and can often be used on a daily basis.
January 28th, 2010
Using Twitter to Tweet for Business
That’s right. Today, even our elected officials tweet on a daily basis. Senators are on Facebook; Members of the House are on MySpace; and even certain governors are reaching out to their constituencies on Twitter.