Businesses worldwide typically focus on broadening their marketing to include Pay-Per-Click advertising in an effort to enhance traffic to their site. Many ask, what is Pay-Per-Click? Pay-Per-Click, also known as PPC, is a form of Internet advertising used to direct traffic to websites wherein the business advertiser will pay the hosting search engine only when the ad is clicked and directed to the advertisers site.
July 14th, 2011
What is Customer Lifetime Value?
What is customer lifetime value and why does it matter so much to your success? Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services. Lifetime means the amount of time that you are either measuring or the total span from when a customer places their first order until their final order.
June 8th, 2011
Building your Brand Online
Everyone often forgets that once you put your business online you are being watched. Your customers, your competitors, and your potential buyers, they are all watching.
May 31st, 2011
Importance of Customer Service
What is the importance of customer service on your website or in your business? Well if you only have customers who know what they want, and are happy to keep what you send them whether it is right or wrong, you have nothing to worry about. In the real world, our company deals with a lot of customer service interaction. These interactions of our customer service department and our prospects and customers are vital in our survival and profitability.
May 26th, 2011
Is My Print Advertising Working?
I speak to all kinds of business owners on a daily basis. Sometimes it’s very clear how I can help them, and sometimes it takes a bit of time for me to figure out how I can provide them with a service or product that they can make use of.
May 17th, 2011
Does Social Media Inspire Search Engine Rankings?
As an SEO Specialist I often hear things like “Search engine rankings aren’t going to be important in the future” or “social media is going to take over search.”
May 12th, 2011
Tips for Better Blog Writing
Recently I was asked to work up what I think would be the best way to handle blog and article posts for our AWG Internet Marketing Blog.
May 5th, 2011
What is the Right SEO Budget?
Selecting the right SEO budget for your business can be a tricky task. Let’s first assume that you will select the correct SEO company and they will, at least, do an decent job on getting you rankings. We will save the selection process and expectations for another time. You need to determine your SEO budget before you go out and hire a professional SEO agency. The right SEO investment for good search rankings varies for every company.
March 21st, 2011
Tips for Better Lead Generation in 2011
2011 will see marketing automation reach a critical mass. More and more companies will pick up on the effectiveness of marketing automation. It will then follow the trend of email marketing and become commonplace for businesses to use when generating leads.
March 7th, 2011
Internet Marketing Changes in 2011
Mobile marketing will continue to grow in 2011. The success of Foursquare and use of Facebook Places indicates that mobile marketing and offline marketing will integrate to provide customer reward programs. The increasing use of mobile devices, inexpensive RFID chips and credit card integration will make this process easier to manage.