online marketing

August 24th, 2011

Understanding The Basics Of Pay-Per-Click Advertising

Businesses worldwide typically focus on broadening their marketing to include Pay-Per-Click advertising in an effort to enhance traffic to their site. Many ask, what is Pay-Per-Click? Pay-Per-Click, also known as PPC, is a form of Internet advertising used to direct traffic to websites wherein the business advertiser will pay the hosting search engine only when the ad is clicked and directed to the advertisers site.

August 17th, 2011

Affiliate Marketing For Dummies

When I first started in Internet Marketing almost 15 years ago, I had no idea how to build a successful online business and how to drive traffic. Then I learned about affiliate marketing. I’ve used this myself and I constantly recommend affiliate marketing where it makes sense for certain types of companies. Over the years, I’ve learned some interesting insights and for sure, a unique perspective.

August 11th, 2011

Tips on Advertising in Pay-Per-Click With Targeted Keywords

Believe it or not, in today’s world, there are still a lot of people out there that are unfamiliar with Pay-Per-Click Advertising, also known to the Internet savvy as PPC. Pay-Per-Click advertising is the program that is responsible for the ads on the major search engines that pull up on top and down the right hand side when you are searching the Internet.

July 1st, 2011

How Much Does A Website Cost?

There are many different types of websites out there. Some are informational websites, some are industry websites that people can use to generate a quote for technical products, and some are Ecommerce sites.

June 29th, 2011

Best Email Designs

Creativity is the most obvious of the three, but possibly the hardest to implement. Each email campaign needs to throw away the old palette and start with fresh, new paint and colors.

June 23rd, 2011

Google’s +1: What is it really?

Late last month Google released a new feature called Google +1. The general feeling is that this is in response to Bing offering recommended results based on sites that your Facebook friends “Like”.

June 8th, 2011

Building your Brand Online

Everyone often forgets that once you put your business online you are being watched. Your customers, your competitors, and your potential buyers, they are all watching.

May 10th, 2011

What Is A/B Testing?

Part of my job here at Active Web Group is to help business owners fully understand the limitations of current website designs they may have, or help them to improve upon what they’ve already done so far. Sometimes it’s helpful to use analogies. Think of your website visitors as a river, and you are trying to build a Dam to make the water go where you need it to go. The question here is, how do you know the best terrain to make the river travel?

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