online marketing

April 27th, 2011

How A Website Can Be A Great Salesperson

Recently, we’ve all heard someone complaining about the economy and its effect on everything. I agree, money is tight all around, however it does not mean that people aren’t spending it.It just means you have to be more creative in attracting the “buyers” out there. Internet Marketing is a function of simply two things; making sure you’re getting as much targeted traffic as possible, second and very important, to make sure you’re converting that traffic at as high a percentage as possible.

April 8th, 2011

SEO Questions Answered

Recently we had a potential client email us some questions about the inner workings of Search Engine Optimization and some of the things search engines are looking for. As I was responding, the thought came to mind that more of you out there may have some of the same questions and concerns about how Search Engine Optimization works and what we as SEO Specialists do to make your site more visible to search engines.

January 3rd, 2011

Consistent Internet Marketing Leads to Stronger Market Share

The Internet is here to stay. More people than ever before are using the Internet to research hotels and choose their travel plans. In fact, some studies have found that 76 percent of people traveling for business rely on the Internet. Having a well designed website will allow you to take advantage of this growing development and increase your business.

While creating the right website may seem too costly, the return on investment is well worth it. A website that is easy to navigate and accurately displays the features of your hotel will allow customers to feel an emotional tie to your establishment. Be sure to include pictures, maps, videos and customer recommendations on your website. These will help customers understand why your hotel is perfect for them.

December 1st, 2009

Three Tips for Increasing the Visibility of Your LinkedIn Profile

Linked:In can be used to find jobs, new leads, clients or customers, gain valuable information related to your industry, and more, but of course, in order to achieve any of these goals, ample time must be spent associated with others on the site (it is a SOCIAL media site, after all). Additionally, Linked:In can be very lucrative for those who know how to properly optimize their profile for increased visibility.

October 30th, 2009

How to Beat This Economy And Your Competition – Tip Five

Email marketing is cost-efficient, effective, quick, and easy. Create email lists based on specific target markets and launch a campaign based on those particular markets. Have that newsletter yet? Email it. Wrote a press release about a new product, or an important industry event? Email it. People spend a good portion of their day reading email, and if your emails are creative, informative, and engaging, you can reach thousands in an instant. For more information about the benefits of email marketing, visit Active Web Group.

October 29th, 2009

How to Beat This Economy And Your Competition – Tip Four

You might offer a great product or service, but couple that with valuable information, and you’ve got a winning combination that keeps customers coming back consistently. Offer a newsletter on at least a monthly basis, create press releases, and start a blog and keep it regularly updated with industry-related news and information. Many businesses tend to underestimate the high value of a regularly updated blog or periodic newsletter. These simple company expansions are a great way to reign in new customers and keep the existing ones.

October 28th, 2009

How to Beat This Economy And Your Competition – Tip Three

E-Commerce isn’t actually new, but many companies still haven’t even taken that crucial step toward establishing a strong online presence, much less integrating E-Commerce into their corporate website. Additionally, terms such as Web 2.0, SEO and Social Media are still foreign concepts to many that simply don’t take the time to understand them. But they are all vitally essential to continued success in today’s competitive marketplace. For more information on these and other online marketing solutions, visit Active Web Group, Long Island’s leading online marketing agency.

October 27th, 2009

How to Beat This Economy And Your Competition – Tip Two

These days, it is difficult to offer a product or service that is 100% unique, but if you can attribute at least one particular aspect to a product or service you offer that the competition doesn’t, then you have a critical edge. Make sure your customers know how your product or service can benefit them, and what makes it better than what is being offered by the competition.

October 26th, 2009

How to Beat This Economy And Your Competition – Tip One

It’s no secret that customers will always prove to be a company’s biggest asset. Yet many businesses have either forgotten this key principle or willingly choose to ignore it. This is the first step on the road to failure. Treat your customers with respect, honor their requests when feasible and practical, and go the extra mile to let them know how valuable they are. Most customers remain loyal to the company that provides quality customer service, not discount pricing.

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