ppc

November 3rd, 2011

Getting the Most From Your Pay-Per-Click Campaigns

Pay-Per-Click advertising is a very effective way of marketing your products or services. It can also be very tricky requiring a lot of “hands on” management and strategic planning. Over the last 6 years I have learned many techniques to help customers get the maximum ‘bang for their buck’. Below are a few tips to help you get the most out of your Pay-Per-Click campaigns.

August 24th, 2011

Understanding The Basics Of Pay-Per-Click Advertising

Businesses worldwide typically focus on broadening their marketing to include Pay-Per-Click advertising in an effort to enhance traffic to their site. Many ask, what is Pay-Per-Click? Pay-Per-Click, also known as PPC, is a form of Internet advertising used to direct traffic to websites wherein the business advertiser will pay the hosting search engine only when the ad is clicked and directed to the advertisers site.

August 19th, 2011

Don’t Be So Quick To Point The Finger

Companies that participate in Pay Per Click advertising (often referred to as PPC) often like to put the responsibility of sales on this advertising strategy. This is a common mistake and often results in companies prematurely cancelling their participation with these programs. Pay Per Click is not responsible. People place blame on PPC and shut down their campaigns when they see that they have cost them money and nobody purchased their service or product.

August 11th, 2011

Tips on Advertising in Pay-Per-Click With Targeted Keywords

Believe it or not, in today’s world, there are still a lot of people out there that are unfamiliar with Pay-Per-Click Advertising, also known to the Internet savvy as PPC. Pay-Per-Click advertising is the program that is responsible for the ads on the major search engines that pull up on top and down the right hand side when you are searching the Internet.

June 3rd, 2011

What is Pay Per Click Advertising?

Pay per click advertising (PPC) is an Internet Marketing avenue that is used to direct visitors to your website. The advertiser pays fees to the search engines based on bids placed on keywords which are specific to your business and target market. A website that uses PPC will have a list of keywords and when a keyword search query is done on one of your targeted keywords a relevant advertisement will appear.

January 18th, 2011

Pay-Per-Click Marketing Mistakes You Might Be Making

A common mistake that many companies make is not testing their ads. Creating more than one ad and alternating them on search engines will allow you to learn which keyword combination is drawing in customers. This process is called A/B testing or split testing. Split testing can be done repeatedly so that the optimal PPC ad is discovered.

January 10th, 2011

SEO or PPC: Which is the Better Choice in a Tough Economy

PPC is more costly than SEO. Making small changes to websites that will increase SEO results may be more cost effective than spending more money to improve the PPC. Awareness of SEO value is still growing, and website developers still do not place appropriate value on SEO content and being easily accessible to search engines.

January 29th, 2010

Pay-Per-Click Marketing and Management

The Pay Per Click (PPC) advertising/marketing campaign has emerged as the primary online marketing techniques utilized by anyone from sole proprietors, small businesses, and international corporations. However, mismanagement of PPC marketing often results in low click conversion and high marketing costs. Typically, a basic understanding of the fundamentals of PPC just isn’t enough to build an effective Pay Per Click campaign, especially in a market with a large amount of competitors.

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