Recently we had a potential client email us some questions about the inner workings of Search Engine Optimization and some of the things search engines are looking for. As I was responding, the thought came to mind that more of you out there may have some of the same questions and concerns about how Search Engine Optimization works and what we as SEO Specialists do to make your site more visible to search engines.
"Should A Client Be Aware of SEOS Who Guarantee Traffic?" Another great question I found on Quora! If your SEO specialist is focused on rankings, then your specialist will do whatever it takes to get you the desired rankings, even neglect getting your site traffic. You do know that traffic is not guaranteed with any ranking right! The following questions should come to mind if you acquired great rankings but don’t see an increase in traffic.
While I was scrolling through some of the questions on Quora the other day, one question stood out to me amongst the rest, “What should I look for in an SEO consultant?” Personally, I have several years of experience as an SEO specialist. I’ve met SEO consultants and specialists of all walks of life. Some are great and love what they do while other SEO consultants should be avoided at all costs.
Last week, it was JC Penney that Google came down on, for what could only be called "black hat SEO" techniques used on their behalf by a company that this author will no longer be directing your attention to. They can get their own [expletive deleted] press.
A colleague of mine recently stated that he had acquired positions one, two, and three in Google for all his targeted keywords. He didn’t seem as happy as one would expect while I congratulated him. I said “what’s wrong aren’t you excited,” He said “now what!” I said “Just because your number one in Google for all your targeted keywords doesn’t mean the job is over. Your job has just begun!”
The title of any work should define it, and the title of any SEO content needs to include the targeted key word or phrase. Search engine spiders start searching at the beginning of the content, and the key words should be the first thing they find. Remember that the title and tags should be similar but not exact duplications of each other.
You may have heard of SearchDex, then again, you may not have. SearchDex is the company that was handling JC Penney’s “Search Engine Optimization” during their latest brush with Google.
This week we were supposed to start a new part of our blog. It's supposed to be a point-counterpoint piece called, well, we haven't worked that out yet, but, a colleague of mine, Michael Panuthos and I were supposed to write this together.
Building links through social media is a tool that many companies are taking advantage of. The purpose of using social media to build links is to develop effective business relationships. Builders monitor different social networks for different content and construct relationships with influencers. Link building often requires using media that is already out there. When […]
PPC is more costly than SEO. Making small changes to websites that will increase SEO results may be more cost effective than spending more money to improve the PPC. Awareness of SEO value is still growing, and website developers still do not place appropriate value on SEO content and being easily accessible to search engines.
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