All too often, managers approach their web designers, marketing departments and copywriters, and ask them to optimize the website for SEO. The idea of course is to save money by avoiding the costs associated with employing or retaining the services of an SEO expert. However, the results are usually ineffective and wind up costing you both wasted time and money. Bad SEO can even affect your website negatively.
November 29th, 2010
Finding the most effective keywords demands thorough understanding of the target market and keywords that brand the product. The marketing strategy already in place should guide the keywords that you choose.
November 22nd, 2010
SEO can help improve marketing throughout the holiday season. Do not forget the importance of web content on your business website regardless of the state of the economy.
April 21st, 2010
When it comes to getting your emails noticed, you have to start off with some great email copy. Most Internet marketers find that there are certain talents involved in being able to write email copy that grabs the attention of the user, reads well, and doesn’t push like a salesperson with a dangerously low quota. There are 5 simple steps to help you on your way if you want to write your own killer copy for your email marketing campaign.
April 21st, 2010
While often very complex in their calculations and data processing, the critical operations performed by the major search engines in order to rank websites isn’t as lengthy as one might think.
April 21st, 2010
In the days of spam-riddled inbox’s, everyone has an opinion on how to raise the average conversion, the average sale, average open rate, or the average click-thru. Years of data from some of the best, and worst, companies who specialize in online marketing have been analyzed and published to help construct “best practices” for email marketers. For that, I say “Congratulations!” You’re on course to bring email marketing, a gateway of infinite marketing possibilities and unlimited ROI potential, to an “average” level.
February 22nd, 2010
The landing page of your Website needs to make an immediate connection to your visitor in order to create powerful conversion numbers. There are a number of components that your landing page should contain in order to provide proven success and help draw the reader to stay on the Web page and delve into the Website.
February 11th, 2010
Email marketing campaigns have emerged as a valuable marketing tool utilized to increase brand awareness, maintain high Internet visibility, and attract new prospects to a corporation’s customer base. However a corporation does not necessarily need to launch a heavy, ongoing campaign to achieve positive results, Email marketing comes in many shapes and forms, and can often be used on a daily basis.
February 3rd, 2010
Every new website is subject to the Google sandbox, otherwise known as age delaying. The sandbox is the virtual place Google puts new websites before it deems them eligible for decent search rankings. Although this age delay varies from site to site, on average new websites with new domains must wait six months before they will be allowed into Google’s coveted Top Positions club.
February 2nd, 2010
Pay-Per-Ranking is an innovative SEO marketing technique that delivers high search engine rankings based upon organic search results, and companies pay only when they achieve a desired ranking, typically Page One results.