Pay per click advertising (PPC) is an Internet Marketing avenue that is used to direct visitors to your website. The advertiser pays fees to the search engines based on bids placed on keywords which are specific to your business and target market. A website that uses PPC will have a list of keywords and when a keyword search query is done on one of your targeted keywords a relevant advertisement will appear.
I speak to all kinds of business owners on a daily basis. Sometimes it’s very clear how I can help them, and sometimes it takes a bit of time for me to figure out how I can provide them with a service or product that they can make use of.
How fast your website traffic increases from SEO depends on many different variables. Of course the first and most important variable is how much SEO are you, or the agency you hired, doing?
As an SEO Specialist I often hear things like “Search engine rankings aren’t going to be important in the future” or “social media is going to take over search.”
This week I thought I’d do a little simple education for those of you who are in the business of selling anything on the Internet. Whether you are starting a website from scratch or you’ve been on the “on-line” (as some of the old timers still call it) for awhile, I’m betting dollars to doughnuts that’ll you will be able to use at least one of my suggestions below.
Part of my job here at Active Web Group is to help business owners fully understand the limitations of current website designs they may have, or help them to improve upon what they’ve already done so far. Sometimes it’s helpful to use analogies. Think of your website visitors as a river, and you are trying to build a Dam to make the water go where you need it to go. The question here is, how do you know the best terrain to make the river travel?
People often make common mistakes when making the decision to advertise their company and the products they sell through Pay-Per-Click advertising on the Internet. They look at what is entailed in creating a Pay-Per-Click program and decide to manage it themselves. When at a glance, it might seem simple, but there is so much more to it than just slapping in some keywords and an ad and letting them ride.
Selecting the right SEO budget for your business can be a tricky task. Let's first assume that you will select the correct SEO company and they will, at least, do an decent job on getting you rankings. We will save the selection process and expectations for another time. You need to determine your SEO budget before you go out and hire a professional SEO agency. The right SEO investment for good search rankings varies for every company.
Recently, we’ve all heard someone complaining about the economy and its effect on everything. I agree, money is tight all around, however it does not mean that people aren’t spending it.It just means you have to be more creative in attracting the “buyers” out there. Internet Marketing is a function of simply two things; making sure you’re getting as much targeted traffic as possible, second and very important, to make sure you’re converting that traffic at as high a percentage as possible.
Recently we had a potential client email us some questions about the inner workings of Search Engine Optimization and some of the things search engines are looking for. As I was responding, the thought came to mind that more of you out there may have some of the same questions and concerns about how Search Engine Optimization works and what we as SEO Specialists do to make your site more visible to search engines.
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