web marketing

August 24th, 2011

Understanding The Basics Of Pay-Per-Click Advertising

Businesses worldwide typically focus on broadening their marketing to include Pay-Per-Click advertising in an effort to enhance traffic to their site. Many ask, what is Pay-Per-Click? Pay-Per-Click, also known as PPC, is a form of Internet advertising used to direct traffic to websites wherein the business advertiser will pay the hosting search engine only when the ad is clicked and directed to the advertisers site.

August 17th, 2011

Affiliate Marketing For Dummies

When I first started in Internet Marketing almost 15 years ago, I had no idea how to build a successful online business and how to drive traffic. Then I learned about affiliate marketing. I’ve used this myself and I constantly recommend affiliate marketing where it makes sense for certain types of companies. Over the years, I’ve learned some interesting insights and for sure, a unique perspective.

August 11th, 2011

Tips on Advertising in Pay-Per-Click With Targeted Keywords

Believe it or not, in today’s world, there are still a lot of people out there that are unfamiliar with Pay-Per-Click Advertising, also known to the Internet savvy as PPC. Pay-Per-Click advertising is the program that is responsible for the ads on the major search engines that pull up on top and down the right hand side when you are searching the Internet.

August 9th, 2011

Best Practices for Keyword Analysis

Many wonder if they are utilizing the best practices when it comes to searching for the appropriate keyword within the pay per click arena. Often, it is difficult to determine the best targeted keywords that will match or lure in people who are browsing the web. First and foremost, decide on a monthly budget for your campaign. Once you determine a comfortable amount, there are several other things to consider

June 29th, 2011

Best Email Designs

Creativity is the most obvious of the three, but possibly the hardest to implement. Each email campaign needs to throw away the old palette and start with fresh, new paint and colors.

June 27th, 2011

The Jellyfish Whisperer: Stand out in Google’s “Tank”

Recently I had the pleasure of visiting Seattle Washington for the first time. A truly wonderful place, full of great people and incredible food (even if you’re like me and only lukewarm on salmon). Having searched out and enjoyed all of the typical tourist destinations, I finally indulged in a guilty pleasure of mine, the aquarium.

June 23rd, 2011

Google’s +1: What is it really?

Late last month Google released a new feature called Google +1. The general feeling is that this is in response to Bing offering recommended results based on sites that your Facebook friends “Like”.

June 20th, 2011

Easy Link Building

Most marketing managers know the value of good search engine rankings. The main three elements of achieving good rankings are site architecture, on-page optimization, and back links.

June 8th, 2011

Building your Brand Online

Everyone often forgets that once you put your business online you are being watched. Your customers, your competitors, and your potential buyers, they are all watching.

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