Businesses worldwide typically focus on broadening their marketing to include Pay-Per-Click advertising in an effort to enhance traffic to their site. Many ask, what is Pay-Per-Click? Pay-Per-Click, also known as PPC, is a form of Internet advertising used to direct traffic to websites wherein the business advertiser will pay the hosting search engine only when the ad is clicked and directed to the advertisers site.
web marketing
August 11th, 2011
Tips on Advertising in Pay-Per-Click With Targeted Keywords
Believe it or not, in today’s world, there are still a lot of people out there that are unfamiliar with Pay-Per-Click Advertising, also known to the Internet savvy as PPC. Pay-Per-Click advertising is the program that is responsible for the ads on the major search engines that pull up on top and down the right hand side when you are searching the Internet.
August 9th, 2011
Best Practices for Keyword Analysis
Many wonder if they are utilizing the best practices when it comes to searching for the appropriate keyword within the pay per click arena. Often, it is difficult to determine the best targeted keywords that will match or lure in people who are browsing the web. First and foremost, decide on a monthly budget for your campaign. Once you determine a comfortable amount, there are several other things to consider
June 29th, 2011
Best Email Designs
Creativity is the most obvious of the three, but possibly the hardest to implement. Each email campaign needs to throw away the old palette and start with fresh, new paint and colors.
June 27th, 2011
The Jellyfish Whisperer: Stand out in Google’s “Tank”
Recently I had the pleasure of visiting Seattle Washington for the first time. A truly wonderful place, full of great people and incredible food (even if you’re like me and only lukewarm on salmon). Having searched out and enjoyed all of the typical tourist destinations, I finally indulged in a guilty pleasure of mine, the aquarium.
June 23rd, 2011
Google’s +1: What is it really?
Late last month Google released a new feature called Google +1. The general feeling is that this is in response to Bing offering recommended results based on sites that your Facebook friends “Like”.
June 21st, 2011
Making Too Many Changes At Once to Your Pay Per Click Campaign Is Unwise
the world of Pay Per Click, there are many changes you can make to your account to try to better your outcome or tweak what is in there. Making too many of them at once leaves you with an uncertainty of what worked and what didn’t.
June 20th, 2011
Easy Link Building
Most marketing managers know the value of good search engine rankings. The main three elements of achieving good rankings are site architecture, on-page optimization, and back links.
June 8th, 2011
Building your Brand Online
Everyone often forgets that once you put your business online you are being watched. Your customers, your competitors, and your potential buyers, they are all watching.
June 3rd, 2011
Finding Value in Meta Description Tags
When conducting a search in the search engines, the first thing you see is the title of the page, beneath the page title is a short description of the website. The description of the website is also known as a Meta Description Tag. Meta Description Tags are optional tags found in the head of a website that tell the search engines what your website is about.
