Articles Written by Pat Norton

Looking to Reach Young, Mobile Consumers

March 19th, 2009

If you're targeting the twenty-somethings, you will have to disregard the old tried and true weekly circulars or direct mail pieces. These folks don't look to the Sunday paper for great deals and discounts. Rather, they probably are checking their text messages for the best concert tickets available. Read More »

Play Piano?

March 13th, 2009

I am pleased to announce the launch of one Active Web Group’s newest client websites: Sherman Clay Pianos-Houston. We redesigned Sherman Clay’s site using edgy design elements, but kept in mind that their website is their online business, 24/7. Read More »

ABC’s of Web Traffic…Always Be Converting!

January 19th, 2009

Web traffic is a funny thing. People always want more of it. I agree more is usually better. However, few business owners pay attention to the web traffic they already have. Lets say your website gets 500 visitors a month. That is a small amount of web traffic compared to the web world. If your average client pays you $3,000 a month and you convert one visitor each month into a client, then you have a great website. That means you will have gained 12 clients or $36,000 per month at the end of only 12 months. Suppose with the same 500 visitors, your website was better optimized for a call to action or lead generation and you could close just one more account. Read More »

Website Development – Testing Site Functionality

September 7th, 2007

When it comes to website optimization, you can’t always take the obvious for granted. With the ability to create limitless versions of your web pages, you have an opportunity and a duty to your business to test everything, even that which seems obvious. Follow these guidelines for best results... Read More »

Establishing an Effective eCommerce Website

February 28th, 2007

Introducing a shopping cart to your website can mean significant cost savings and added revenues. If you are in the business of selling a product or service you should seriously consider getting in on the E-Commerce sales action. Here we list several important characteristics of a successful E-Commerce website... Read More »

9 Steps to Improving Your PPC Results

February 16th, 2007

Mistakes can cost your company dearly in bottom line profits, so it is important to employ a series of best practices when developing pay per click campaigns. Here are nine steps you can take to vastly improve your PPC results... Read More »

The Highest Return on Investment (ROI) for Your Marketing Dollar

February 12th, 2007

Studies show that the majority of adults who use the Internet have a positive attitude toward receiving email marketing communications, as long as they are from a familiar source. Most consumers look to email communications for special discounts and offers as well as informative articles relating to their specific lifestyle. Read More »

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