Do you know what your customers, ex-employees, and competitors are saying about you? The Internet allows information to travel faster than the speed of sound, so it’s important that you’re paying attention to online conversations about your company. Anything posted on the Internet about you can have a huge impact on how people view your […]
Articles Written by Pat Norton
If you're targeting the twenty-somethings, you will have to disregard the old tried and true weekly circulars or direct mail pieces. These folks don't look to the Sunday paper for great deals and discounts. Rather, they probably are checking their text messages for the best concert tickets available.
I am pleased to announce the launch of one Active Web Group’s newest client websites: Sherman Clay Pianos-Houston. We redesigned Sherman Clay’s site using edgy design elements, but kept in mind that their website is their online business, 24/7.
Web traffic is a funny thing. People always want more of it. I agree more is usually better. However, few business owners pay attention to the web traffic they already have. Lets say your website gets 500 visitors a month. That is a small amount of web traffic compared to the web world. If your average client pays you $3,000 a month and you convert one visitor each month into a client, then you have a great website. That means you will have gained 12 clients or $36,000 per month at the end of only 12 months. Suppose with the same 500 visitors, your website was better optimized for a call to action or lead generation and you could close just one more account.
When it comes to website optimization, you can’t always take the obvious for granted. With the ability to create limitless versions of your web pages, you have an opportunity and a duty to your business to test everything, even that which seems obvious. Follow these guidelines for best results...
Introducing a shopping cart to your website can mean significant cost savings and added revenues. If you are in the business of selling a product or service you should seriously consider getting in on the E-Commerce sales action. Here we list several important characteristics of a successful E-Commerce website...
Mistakes can cost your company dearly in bottom line profits, so it is important to employ a series of best practices when developing pay per click campaigns. Here are nine steps you can take to vastly improve your PPC results...
Studies show that the majority of adults who use the Internet have a positive attitude toward receiving email marketing communications, as long as they are from a familiar source. Most consumers look to email communications for special discounts and offers as well as informative articles relating to their specific lifestyle.
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