Articles Written by Pat Norton

Avoid These Online Marketing Mistakes

July 17th, 2010

Your website is like a commercial for your business running 24/7. Within seconds, your website will give visitors an impression of your business. Whether this is a good impression or a bad impression all depends upon the appearance of your website. If it’s a bad impression, visitors will likely leave rather quickly, and you’ll rarely have a chance to make a second impression. Read More »

Pay-Per-Click (PPC) Campaign Strategies and Basic Tips

June 27th, 2010

However, certain PPC basic must be considered and utilized skillfully in order to maximize the potential of your PPC campaign. These 5 PPC ad basics may be common knowledge to those already well-versed in Internet Marketing, but to those who are relatively new to PPC, they are required reading. Read More »

Social Media Marketing Solutions

May 27th, 2010

Targeted traffic is essential in order to make a website profitable. Learning how to generate targeted traffic will immediately begin to boost your profits and assist you in making money. There are a plethora of marketing techniques available on the Internet and it is often difficult to access and choose between them. This article will assist you in learning more about marketing with social bookmarking for your online business. Read More »

Twitter Marketing Tips

May 17th, 2010

Twitter is an entirely new way to social network and market online that companies are just now exploring. Limited to 140 characters, each “tweet” is a perfect way to send a clear and concise message to online followers and fans. Many huge brand names and celebrities are using Twitter in novel ways to dramatically increase their followers and spread their name and message. Read More »

How To Attract More Customers to Your eCommerce Website

April 22nd, 2010

An E-Commerce store has the potential to increase sales exponentially, but simply having a well-built, appealing online marketplace on the Web won’t automatically have thousands of customers visiting your site and purchasing products or services. Read More »

Increasing Credibility with an Online Press Release

January 15th, 2010

Press releases have been one of the most common ways for a business to inform the public about new products or services, or important information and events related to the company. But with so many online marketing solutions and campaigns requiring your attention, the press release is often overlooked as a viable tool. Read More »

Three Tips for Increasing the Visibility of Your LinkedIn Profile

December 1st, 2009

Linked:In can be used to find jobs, new leads, clients or customers, gain valuable information related to your industry, and more, but of course, in order to achieve any of these goals, ample time must be spent associated with others on the site (it is a SOCIAL media site, after all). Additionally, Linked:In can be very lucrative for those who know how to properly optimize their profile for increased visibility. Read More »

Active Web Group Expands It’s Web Presence with Web 2.0 and Informative Newsletters

November 19th, 2009

Hauppauge, NY, November 19, 2009 --( Active Web Group, a full-service web marketing firm located in Long Island, NY, has always prided themselves on being an innovator in the online marketing solutions industry, and regularly embraces cutting-edge, advanced marketing strategies such as Pay-Per-Ranking. So it’s no surprise to find AWG also utilizes Web 2.0 to further expand its strong online presence. Read More »

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