What is customer lifetime value and why does it matter so much to your success? Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services. Lifetime means the amount of time that you are either measuring or the total span from when a customer places their first order until their final order. Read More »
Articles Written by Pat Norton
Easy Link Building
June 20th, 2011
Most marketing managers know the value of good search engine rankings. The main three elements of achieving good rankings are site architecture, on-page optimization, and back links. Read More »
Building your Brand Online
June 8th, 2011
Everyone often forgets that once you put your business online you are being watched. Your customers, your competitors, and your potential buyers, they are all watching. Read More »
Importance of Customer Service
May 31st, 2011
What is the importance of customer service on your website or in your business? Well if you only have customers who know what they want, and are happy to keep what you send them whether it is right or wrong, you have nothing to worry about. In the real world, our company deals with a lot of customer service interaction. These interactions of our customer service department and our prospects and customers are vital in our survival and profitability. Read More »
What is the Right SEO Budget?
May 5th, 2011
Selecting the right SEO budget for your business can be a tricky task. Let's first assume that you will select the correct SEO company and they will, at least, do an decent job on getting you rankings. We will save the selection process and expectations for another time. You need to determine your SEO budget before you go out and hire a professional SEO agency. The right SEO investment for good search rankings varies for every company. Read More »
Pay-Per-Click Marketing Mistakes You Might Be Making
January 18th, 2011
A common mistake that many companies make is not testing their ads. Creating more than one ad and alternating them on search engines will allow you to learn which keyword combination is drawing in customers. This process is called A/B testing or split testing. Split testing can be done repeatedly so that the optimal PPC ad is discovered. Read More »
Consistent Internet Marketing Leads to Stronger Market Share
January 3rd, 2011
The Internet is here to stay. More people than ever before are using the Internet to research hotels and choose their travel plans. In fact, some studies have found that 76 percent of people traveling for business rely on the Internet. Having a well designed website will allow you to take advantage of this growing development and increase your business. While creating the right website may seem too costly, the return on investment is well worth it. A website that is easy to navigate and accurately displays the features of your hotel will allow customers to feel an emotional tie to your establishment. Be sure to include pictures, maps, videos and customer recommendations on your website. These will help customers understand why your hotel is perfect for them. Read More »
Effective Landing Page Strategies
December 15th, 2010
The first thing that a landing page needs to show is a value offer. This is a sales prompt that shows potential customers exactly what you have to offer. The value offer is connects customers to your business and leads to successful transactions. Read More »
Successful LinkedIn Marketing Strategies
October 19th, 2010
Social networks are useful for doing more than socializing. Networks such as LinkedIn act as a helpful marketing strategy to help businesses increase their client base. There are, however, ways to ensure that your LinkedIn marketing strategy is successful. Read More »
