Email marketing is cost-efficient, effective, quick, and easy. Create email lists based on specific target markets and launch a campaign based on those particular markets. Have that newsletter yet? Email it. Wrote a press release about a new product, or an important industry event? Email it. People spend a good portion of their day reading email, and if your emails are creative, informative, and engaging, you can reach thousands in an instant. For more information about the benefits of email marketing, visit Active Web Group. Read More »
Articles Written by Pat Norton
How to Beat This Economy And Your Competition – Tip Four
October 29th, 2009
You might offer a great product or service, but couple that with valuable information, and you’ve got a winning combination that keeps customers coming back consistently. Offer a newsletter on at least a monthly basis, create press releases, and start a blog and keep it regularly updated with industry-related news and information. Many businesses tend to underestimate the high value of a regularly updated blog or periodic newsletter. These simple company expansions are a great way to reign in new customers and keep the existing ones. Read More »
How to Beat This Economy And Your Competition – Tip Two
October 27th, 2009
These days, it is difficult to offer a product or service that is 100% unique, but if you can attribute at least one particular aspect to a product or service you offer that the competition doesn’t, then you have a critical edge. Make sure your customers know how your product or service can benefit them, and what makes it better than what is being offered by the competition. Read More »
How to Beat This Economy And Your Competition – Tip One
October 26th, 2009
It’s no secret that customers will always prove to be a company’s biggest asset. Yet many businesses have either forgotten this key principle or willingly choose to ignore it. This is the first step on the road to failure. Treat your customers with respect, honor their requests when feasible and practical, and go the extra mile to let them know how valuable they are. Most customers remain loyal to the company that provides quality customer service, not discount pricing. Read More »
Mobile Marketing WAP Websites – The Next Step in Online Marketing
October 21st, 2009
The rising popularity of wireless mobile devices such as the iPhone and similar products that feature full web-browsing capabilities has enabled companies to expand into mobile marketing. New and creative options for reaching new consumers and clients through mobile marketing are being integrated into marketing budgets. But before a mobile marketing campaign can be initiated, companies should take steps to ensure that their website will be displayed properly on mobile devices. Read More »
Schedule Twitter to Tweet What You Want, When You Want
October 12th, 2009
Nearly every day, I receive multiple tweets touting the next new brilliant piece of Twitter-relayed software, Twitter apps, add-ons, Twitter website directories, etc. Read More »
Mobile Marketing: A New Industry for a New Economy
October 7th, 2009
Mobile marketing has yet to be fully embraced by many corporations, but it’s positive impact on promotion, branding, and quick access to information cannot be denied. Wireless mobile devices with Internet access capabilities are finding their way into the hands of thousands of new wireless subscribers every day, creating a new fertile market. Corporations are moving progressively forward and are ready to embrace the advantages of new and ever-changing technologies. Read More »
Luring Customers Via Online Coupons
October 4th, 2009
Faced with tightening budgets, consumers are on the lookout for savings these days, and one of the top places they’re scouring is the Web. Read More »
Social Networking – Twitter – Facebook and Web 2.0
September 28th, 2009
Social Networking and Web 2.0: What is Social Networking? Why should your company use it? Read More »
