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Conversion Rate Optimization, also known as CRO, is crucial element of any website, yet often it is half-hearted or completely forgotten altogether. According to Venture Beat, “[CRO is] the marketing equivalent of the smart salesperson that spends 80% of his or her time working on existing customers, rather than the colleague that chases across the country trying to find all new business.” This can be especially true with landing pages.
The key to a successful brand is consistency. There should be a “feeling” or an “identity” associated with your brand, and that should be presented online. Can your brand say it has the same feeling across devices and channels?
Social media is how users share everything from delivering important world news to funny cat pictures. It also affects how users make purchasing decisions. Just as consumers once relied on print ads and televisions spots, social media is where customers are getting information about products. Due to this shift, brands have to think about how social media can be leveraged for advertising.
People are inundated with emails and are continuously unsubscribing from unwanted mailing lists. Understanding that having permission to advertise to someone can help focus your email strategy. A little neglect or failure to send what subscribers are expecting, can drastically decrease that value. Fortunately, there are ways to increase your email marketing ROI.
Keywords are a vital part of creating an SEO campaign. When talking about developing PPC campaigns, proper keyword development is critical. But how does methodology differ when choosing keywords for SEO versus choosing keywords for PPC?
Active Web Group developed a series of webinars to provide business owners with a general understanding of digital marketing, including an introduction to SEO and what pitfalls to avoid, how better understand your SEO KPIs, and an overview of what should be included in your digital marketing campaign.
From multi-million dollar corporations to budding non-for-profits, organizations on every corner of the business spectrum need to have an understanding of the tone of voice they will use on social platforms before ever creating their first company profile.
It’s hard for us in the digital marketing industry to comprehend, yet there are still many businesses who rely mainly on traditional marketing initiatives – print, radio, TV, and even word of mouth – to attract new business. So what can you do to incorporate some digital marketing into your traditional marketing to remain competitive?
Successful holiday marketing requires planning ahead because your competitors will be ramping up their efforts as well. Taking the time now to work on your email optimization can make a huge difference in how well your campaigns perform.
Before you launch your new website, make sure that these 5 SEO tools are connected to your site. They will help provide you with invaluable information that can help you to improve site content, increase traffic to your site, and improve your goal conversion rates.
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