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Websites are no longer allowed to be the “online business card” they once were. Instead, a company’s website is a living, breathing reflection of their business, and a poorly maintained website can have just as negative an impact on revenue as a run-down brick-and-mortar store would.
In the age where social media has become a vital part of just about every company’s online marketing strategy, the same question pops up over and over again – What can social media do for my company?
Email marketing is an important part of any digital campaign; and as time goes on, the stakes get higher. 35% of email recipients open their emails based on subject line alone, while 69% report an email as spam based simply on the subject line.
As marketers, we’re always looking for new ways to entice users to engage with our content. Whether for a client or our own agency, the mission to drive more traffic and have more site visitors click on calls-to-actions (CTAs) or fill out a form is rarely at a standstill.
These days, there are many questions surrounding the viability of link building. Webmasters and site owners are concerned about the safety of linking to potentially low ranking sites. Other users, since the end of Google PageRank updates in late 2013, don’t necessarily know what is a good site is to link to or try and […]
Here at Active Web Group we are giving new meaning to the term summer school. Starting last month, our three-part webinar series is designed to give you insights on topics we are asked to comment on most often.
Your logo is a visual representation of your company. It immediately identifies your brand, and can help convey a message of your choosing about your organization. It’s much more important than most people realize.
To the uninitiated, there is only one kind of SEO (search engine optimization). The reality is that there are several different kinds and in different categories. Understanding the differences can offer you better insight into what your website needs and how to go about it.
As designers, we would like to believe that users interacting with our work are providing their full attention, but we cannot deny the fact that they might be using their device passively. Whether our user is using their phone while simultaneously pushing a shopping cart, working out, or commuting via a crowded subway – we must design to assist their behaviors.
No matter what stage you are with business, there’s always a new way to develop your social media. Those in the USA spend an average of 2.7 hours a day on their social media accounts and you want to make sure you’re getting proper publicity (wearesocial.net). Some ways you can do this are by keeping your accounts updated, using unique hashtags and personally connecting with your audience.
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