Web Development

Reachability & Mobile Design

June 3rd, 2015

As designers, we would like to believe that users interacting with our work are providing their full attention, but we cannot deny the fact that they might be using their device passively. Whether our user is using their phone while simultaneously pushing a shopping cart, working out, or commuting via a crowded subway – we must design to assist their behaviors.

Designers and Developers Can Be Dynamic Duos Too

September 4th, 2014

History (and the movies) proves that Dynamic Duos can accomplish wondrous things. When each half brings their talents to the table it can be downright epic. But whether for songwriting, mystery solving, fighting evil or even creating websites, even the best Duos experience bumps in the road.

eCommerce Tips for Small Businesses

April 2nd, 2014

While Amazon.com may be the 800lb gorilla of online sales, that doesn't mean your small business can't sell things online. It also doesn't mean you should ignore your shopping cart or look for ways to make it better. In this post we'll take a look at some high level best practices and in the trenches tips and tricks to make your online shopping cart one of your strongest online assets.

Choose the Right CMS for Your Website

January 30th, 2014

One of the most important decisions to make when creating a website is which Content Management System (CMS) to build the site on. In this post we'll take a look at the pros and cons of the 3 most popular CMS's to help you choose the best one for your website.

How to Improve Your Small Business Website: Technical Changes

December 9th, 2013

Small business owners often don't know where to start when trying to improve their websites and increase the traffic they get from search engines like Google. In this post we'll be looking at some of the technical improvements small business owners can make that will have a big impact.

Ensure You Reach Your Consumers

August 28th, 2013

Business professionals launch websites as the means to different ends, however the overarching theme is the same: to fill a need of their consumers. In some cases this involves selling products or services, but in almost all cases it involves providing information that is not readily available in brick and mortars. A company’s website also allows a company to deepen their relationship with their consumers through various means. The most common platform used is a blog, which is ideal for displaying the depth and breadth of a professional’s knowledge. The issue that many business professionals wrestle with is how to get their content out to their prospective consumers.

The Beauty of Responsive Web Design

March 27th, 2013

Take a look around and you’ll see that staving off boredom while waiting on line has turned from conversation to staring down at smart phones. Riding on a bus has gone from gazing out the window to focusing on an iPad. Queuing up media at home has gone from watching on VHS or DVD to playback via a web-connected media device.

Rethink Marketing = Remarketing

December 18th, 2012

The prospect of opting out of marketing campaigns has been a hot topic as the reach of Internet Marketing has become ever greater. It’s easy enough to accomplish this in an e-mail campaign: just click unsubscribe. But what are your opt-out options when browsing the web? Most browsers feature a ‘Do Not Track’ button, but even though this mechanism was created to allow users to shed the watchful eye of advertisers, clicking on it has no effect. After nine months of debating how the button will work, an agreement on what “tracking” means and what the scope of it includes still hasn't been reached.

Proper Online Product Catalog Development

October 28th, 2011

Active Web Group is located in Hauppauge, NY, which happens to be the second largest Industrial Park in the United States. Most businesses in this area are companies that manufacture something that gets used in a larger product. Also, companies that make metal pieces for this or that, perhaps they make cables, or metal stamping pieces, or maybe they manufacturer a product that they resell.

Active Web Group Provides eCommerce Strategies That Work

September 15th, 2011

All the leading websites for E-Commerce have one thing in common: customers that come back to them time and again. The fundamental key to a successful E-Commerce website is to develop an online marketing strategy that encourages a customer to return to your site to make further purchases.

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