Four out of five Smartphone users reach for their devices and log onto Facebook, Twitter and Instagram within minutes of waking. Therefore, building brand awareness via Social Media continues to be a top priority for savvy digital marketers.
June 8th, 2011
Building your Brand Online
Everyone often forgets that once you put your business online you are being watched. Your customers, your competitors, and your potential buyers, they are all watching.
May 17th, 2011
Does Social Media Inspire Search Engine Rankings?
As an SEO Specialist I often hear things like “Search engine rankings aren’t going to be important in the future” or “social media is going to take over search.”
February 11th, 2011
Kim Kardashian Needs SEO
This week we were supposed to start a new part of our blog. It’s supposed to be a point-counterpoint piece called, well, we haven’t worked that out yet, but, a colleague of mine, Michael Panuthos and I were supposed to write this together.
April 21st, 2010
Effective Email Copy in 5 Short Steps
When it comes to getting your emails noticed, you have to start off with some great email copy. Most Internet marketers find that there are certain talents involved in being able to write email copy that grabs the attention of the user, reads well, and doesn’t push like a salesperson with a dangerously low quota. There are 5 simple steps to help you on your way if you want to write your own killer copy for your email marketing campaign.
April 21st, 2010
Email Marketing: Changing the ‘Average’ Opinion
In the days of spam-riddled inbox’s, everyone has an opinion on how to raise the average conversion, the average sale, average open rate, or the average click-thru. Years of data from some of the best, and worst, companies who specialize in online marketing have been analyzed and published to help construct “best practices” for email marketers. For that, I say “Congratulations!” You’re on course to bring email marketing, a gateway of infinite marketing possibilities and unlimited ROI potential, to an “average” level.
April 21st, 2010
Search Engine Advertising and Cutting Cost
When it comes to Pay-Per-Click advertising it seems that there are those that spend a little and make a fortune and there are those that spend a fortune and make very little. Most of us are aware that those who are successful can find themselves with a very high return on what seems like a brilliant, across the board investment. However, in the face of being realistic we all know that sometimes we just have to find the most fiscally responsible method of advertising.
February 15th, 2010
Build a Client Base with Video and Social Networking
During these rough economic times and with the online environment being so competitive, businesses need to create and sustain brand awareness now more than ever. Businesses must also focus on building customer loyalty with their online audience; this in turn will drive repeat visitors and sales. Creating and Distributing Videos Creating a video and distributing… Read More
February 11th, 2010
Email Marketing Tips Techniques and Campaign Strategies
Email marketing campaigns have emerged as a valuable marketing tool utilized to increase brand awareness, maintain high Internet visibility, and attract new prospects to a corporation’s customer base. However a corporation does not necessarily need to launch a heavy, ongoing campaign to achieve positive results, Email marketing comes in many shapes and forms, and can often be used on a daily basis.
January 28th, 2010
Using Twitter to Tweet for Business
That’s right. Today, even our elected officials tweet on a daily basis. Senators are on Facebook; Members of the House are on MySpace; and even certain governors are reaching out to their constituencies on Twitter.