Email marketing campaigns have emerged as a valuable marketing tool utilized to increase brand awareness, maintain high Internet visibility, and attract new prospects to a corporation’s customer base. However a corporation does not necessarily need to launch a heavy, ongoing campaign to achieve positive results, Email marketing comes in many shapes and forms, and can often be used on a daily basis.
January 28th, 2010
Using Twitter to Tweet for Business
That’s right. Today, even our elected officials tweet on a daily basis. Senators are on Facebook; Members of the House are on MySpace; and even certain governors are reaching out to their constituencies on Twitter.
January 20th, 2010
Reaching Young Mobile Consumers
If you’re targeting the twenty-somethings, you will have to disregard the old tried and true weekly circulars or direct mail pieces. These folks don’t look to the Sunday paper for great deals and discounts. Rather, they probably are checking their text messages for the best concert tickets available.
January 3rd, 2010
Social Networking: What Is It, and Why Your Company Should Use It
At this point in time, MySpace and Facebook have become household names. MySpace is still categorized a website for the younger generation whereby individuals can chat with their friends, meet new people, and share photos and links, while Facebook has emerged as a more sophisticated, streamlined version, utilized by young and old alike.
November 23rd, 2009
Facebook for Business and Social Media Marketing
Although Facebook remains one of the most blocked sites from within an office, many companies have taken the initiative and created a Facebook page in order to expand their web presence. A Facebook page also allows a company to quickly post important information, links and videos, further increasing brand recognition and alerting followers of new events.
November 11th, 2009
E-mail Marketing: Critical Factors and New Trends
Recent years have shown a significant increase in the use of email marketing campaigns by both major corporations and small businesses
October 12th, 2009
Schedule Twitter to Tweet What You Want, When You Want
Nearly every day, I receive multiple tweets touting the next new brilliant piece of Twitter-relayed software, Twitter apps, add-ons, Twitter website directories, etc.
October 4th, 2009
The Twitter Effect: More Popular Than The News?
An increasing number of sources tend to be in agreement: more people appear to be choosing Twitter as a news source over viewing traditional media outlets. While actual statistics may be hard to measure accurately, consider a few comparisons. CNN regularly has approximately 1.1 million viewers (this number increases during major events of importance, such… Read More
October 3rd, 2009
Five Simple Ways to Increase Website Traffic
Ask yourself if some things are totally necessary, and if there is anything that might be missing. More importantly, is your website user-friendly? Imagine yourself a user visiting the website for the first time. Is navigation easy? Can you find what you are looking for quickly? It’s understandable that you might be proud of your website and object to making any changes, but at the same time, ego should never stand in the way of progress.
September 28th, 2009
Social Networking – Twitter – Facebook and Web 2.0
Social Networking and Web 2.0: What is Social Networking? Why should your company use it?