Does your business need a Facebook page, can you use your personal account, and what are some of the best practices for companies and small businesses who are trying to get involved in social media? In this post we'll take a look at those questions and more.
While the adage "it takes money to make money" holds true, there are a few things, that don't necessarily require a cash investment on your part, that you can do to raise your visibility.
So you just created an awesome website and you’re getting no traffic. I am not surprised! Many companies pay top dollar to have a beautiful site built with all types of bells whistles but these same companies forget one important piece of the puzzle. They forget to create a budget for SEO, pay per click, and social media marketing!
Late last month Google released a new feature called Google +1. The general feeling is that this is in response to Bing offering recommended results based on sites that your Facebook friends “Like”.
Most marketing managers know the value of good search engine rankings. The main three elements of achieving good rankings are site architecture, on-page optimization, and back links.
It seems to be getting more and more complicated to hit your internal benchmarks while all the while, changing governmental regulations, stressed financing options, looming HR increases and a worldwide marketing landscape that is morphing at warp speed.
As an SEO Specialist I often hear things like “Search engine rankings aren’t going to be important in the future” or “social media is going to take over search.”
A colleague of mine recently stated that he had acquired positions one, two, and three in Google for all his targeted keywords. He didn’t seem as happy as one would expect while I congratulated him. I said “what’s wrong aren’t you excited,” He said “now what!” I said “Just because your number one in Google for all your targeted keywords doesn’t mean the job is over. Your job has just begun!”
Social media is essential for effective marketing, and holiday marketing is important to increase the profit margin of any business. Over half of current businesses are estimated use social media as a marketing tool this holiday season. Anyone who is choosing to utilize social media to boost sales needs to be prepared for the venture.
During these rough economic times and with the online environment being so competitive, businesses need to create and sustain brand awareness now more than ever. Businesses must also focus on building customer loyalty with their online audience; this in turn will drive repeat visitors and sales. Creating and Distributing Videos Creating a video and distributing […]
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