Your online advertising campaign is an important part of the success of your business. Pay-Per-Click advertising (PPC), remains an extremely popular method for online marketing solutions, mainly due to the ease of implementation. But while even a novice might be capable of creating a PPC campaign in a relatively short amount of time, those who are more familiar with particular Pay-Per-Click strategies will have more success in expanding an Internet based business and increasing online sales dramatically.

PPC Advertising Step One: Choose Your Keywords

It’s no secret that keywords are the backbone of a successful SEO campaign, but they also play an integral role in PPC advertising as well. Simply creating a Pay-Per-Click ad without considering the keywords that best represent your business and your target audience, as well as the keywords that your competitors might be using in their own campaigns, will cause your campaign to fail. Even worse, it might even wind up costing you a significant sum of money if your Pay-Per-Click ads start attracting visitors to your site that really have no interest in your products or services.

When creating a PPC ad, you will need to provide a keyword list. Consider these words carefully: research your target audience and try to imagine what search terms they might use if they were looking for products or services from your company. You might also examine the keywords used by competitors, and try to seize a competitive niche that they might have missed. You may want to enlist the help of an SEO expert if you are not sure where to begin your research.

PPC Advertising Step Two: Choose Your Costs

Pay-Per-Click advertising is purchased advertising. Each time a potential customer clicks on your ad, you have to pay a fee. There are essentially two options regarding the fee process. You may choose a flat rate payment structure for your ad, meaning you will pay only a certain amount per month or per year for your PPC advertising. Or you can choose a bid based PPC campaign, in which you are bidding on the keywords that are relevant to your market and audience. A higher bid means your ad is shown more often than competitors that are bidding for the same keywords.

If you are in a highly competitive market, then a bid based PPC advertising strategy will benefit your business. When you “own” the keywords relevant to your market, you are assured that your advertisement will show up on the search results page when a potential customer uses the keywords. This will definitely give you the advantage in the online marketplace.

PPC Advertising Step Three: Supplement Your Advertising

PPC advertising is a simple way to increase the traffic to your website, but you may want to consider using Pay-Per-Click advertising in conjunction with other types of online marketing solutions, such as a banner exchange program. The idea is to make your online advertising campaign as diverse as possible, so that you can reach as many customers as possible. There are many different ways that you can combine PPC advertising with other advertising methods to expand your business.

Active Web Group, a full service web marketing company based on Long Island, NY, can help you to choose effective keywords that are not only relevant to your business, but will also remain competitive and help your ad receive a high impression (click-through) rate by developing relevant ad-content designed to help drive visitors to your ad. Additionally, AWG can monitor, track and analyze the results of your PPC campaign, as well as the effectiveness of individual keyword phrases on a monthly basis.

Contact Active Web Group today for more information about PPC Management.

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