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Gabrielle joined Active Web Group in 2013. As an Internet Marketing Specialist, she works closely with clients to help them develop top performing online marketing strategies that elevate their businesses to the next level. Gabby’s background & expertise in Sales & Marketing allow her to develop on – point marketing campaigns for both B2B and B2C companies. She specializes in working with both ecommerce & lead generation clients.
Your business might use social media marketing to maintain your online profile, to post images, videos and stories to attract your target audience. But if you are not using Social eCommerce as a marketing tool, you are not fully connecting with your target audience or reaching new customers. That means your site is missing out […]
In a climate where individuals rely on search engines like Google to find information from virtually anywhere, companies around the world are seizing the opportunity to capitalize. This is accomplished by optimizing one’s website for the keywords their potential customers are more likely to search for, which works to enhance relevant visibility among potential new […]
If the emerging holiday season ensures anything in the business world, it’s that consumers are ready to buy and that brands are ready to sell. As Black Friday, Cyber monday and Small Business Saturday grows into more than just a singular sales day event, the need to show can be do or die for a […]
There’s been a lot of talk over the years about how to get the most from SEO. Should business owners invest in short or long-term SEO strategies? Which tactics are most impactful? How can they stay ahead of Google’s ever-changing algorithm? There’s so much information available that people don’t know who to trust. And the […]
Business across all industries look to accrue positive reviews. They provide valuable social proof, give rise to word of mouth marketing and best of all, improve consumer confidence when it really counts – at checkout. In a perfect world, your business would have a plethora of amazing reviews without a single negative comment to worry […]
Forget all the buzzwords going around – I want to be real with you. People all over the world rely on popular search engines like Google and Bing to find the information they need. Whether they’re looking to stock up on cat food, want to hire a new plumber, or are just arguing over whether […]
I’ve gotten a lot of questions about subscription-based marketing companies, so I wanted to set the record straight here. Before I dig into things, we wanted to start off by saying this isn’t a hit piece and what might work for one business, might not work for another. What Are Subscription-Based Marketing Companies? These are […]
As the COVID pandemic has ravaged small businesses across the country, it has become paramount for businesses to alter their marketing strategies to survive. One of the best solutions is to target digital marketing as consumers and the workforce, in general, have been forced to shop and interface with the world using the internet. There are […]
Can you believe the new year is already around the corner? We can’t – but that doesn’t change the fact that you can’t afford to stall the planning of your 2021 Digital Marketing Strategy. Wondering why? We’ll give you 5 seriously good reasons. How Will You Be Leveraging SEO in 2021? Before you even start […]
Your website is your digital storefront and, with the existing status of the American retail environment, your business needs to consistently drive prospects to your site. Solid online marketing strategies help you achieve just this. Repeat visitors, new visitors, and productive visits are the backbone of our “new” economy. Continuing digital marketing ensures the increased […]
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