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Ericsson, a global telecommunications giant has stated that today’s 2.6 billion smartphones will grow substantially to 6.1 billion smartphone users by 2020. This metric is no idle boast, instead the statistic was harvested using data from 100 carriers across the globe. Another way of looking at it is that 6.1 billion users equates some 70% […]
It may be difficult to gauge whether or not your existing digital marketing efforts are working. Campaigns can usually be considered successful if a website receives a constant and ever-increasing stream of visitors who are specifically seeking your goods and/or services. Other ways to know that your online marketing is working is via an increase […]
On a daily basis, new competitors step into the online arena. Over time the tried and true methods for finding, attracting and converting new prospects (such as routine email blasts) have been losing ground and for some, no longer yield the same results. Businesses that want to maintain and grow their market share are seeking […]
What Happened to Sears? There are a lot of people asking the question: “What caused the fall of Sears?” What was once known as America’s Department Store endured a major identity crisis. The next thing you know, poof! Or was it that simple? The truth is there were many factors to blame for the fall […]
Sales are the lifeblood of any business – yours included. You need a strong sales team to represent your brand and your products or services. Uncovering your best salesperson should be based on their commitment to selling, the concentration of their time, and the effort put forth to get sales. When companies are looking to […]
Before you hire a digital agency to build your brand’s new website, it’s important to have an understanding of what you want and what your company needs. Also, what will all your needs and wants cost and can these be satisfied within your budget? Questions such as number of years in business and the pricing/payment […]
Before we begin, let’s establish some facts. Fact #1: There are no do-overs and second chances to make a good first impression. Fact #2: Website visitors will make their decision to stay or go in a matter of seconds. Fact #3: Search Engines like Google expect websites to be continually updated for optimal user experiences […]
Have you ever wondered why some posts show up on your Facebook newsfeed and not others? It’s not by magic or chance, there’s an algorithm that determines what you see. It’s important to understand newsfeed algorithms if you want to get the most out of Facebook Marketing. Facebook (like many social media platforms) no longer […]
We’ve all seen the headlines. Facebook spent its first half of 2018 on the hot seat and it changed peoples’ perception of the social network giant. From the decline in organic reach for brands to the negative press that deterred investors; many are conflicted on their future with Facebook marketing. There are new challenges for […]
Online business owners want the most value for their spend, especially when investing in their greatest asset, their website. When developing the budget and requirements for a website redesign, what options should you take into consideration? Those in the market for a new design for their online business presence will already be aware that there […]
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