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People are ever hopeful. We order ‘Get Rich Quick’ schemes from infomercials and buy ‘Powerball’ lotto tickets when the payout is in the multimillions. We dream of overnight success even though we know better. We also like games. Playing to win is exhilarating, but developing a winning strategy is essential. However, the ways we entertain […]
Social bookmarking is one of the easiest ways to get your content read by a lot of people online. If you are looking for a simple way to drive traffic to your blog or website organically, social bookmarking can help you immensely. While social bookmarking is not a new way of directing traffic to your website, it is still pretty relevant in 2012.
We constantly talk about the world of PPC (Pay Per Click) marketing as a whole; how it is always changing and how bidding techniques and strategies need to change and develop with it. This is no different when we are talking about PPC marketing on different types of devices, whether it be desktops/laptops, tablets or mobile phones.
So often I am asked why email marketing campaigns are not well received. The content of an individual email can produce a short term drop, but a poor overall strategy contributes more heavily to slumping statistics. Four mistakes are quite serious (and often quite common) and, if not addressed, can lead to the death of your email marketing campaigns.
Pay-Per-Click can be somewhat emotional and those of you that are a little more advanced in Pay-Per-Click Management will definitely understand where I am coming from. Pay-Per-Click can be a highly emotional roller coaster and you need to make sure that you keep a strict mind when managing your campaigns to the best of their ability while focusing on the end goal, and most importantly do not tie your heart strings to your keywords.
Creating an effective marketing strategy with the help of SEO marketing can be quite challenging at times. Web Directories have been a popular avenue when it comes to building your site and making it noticeable. While it has been around for quite some time, it still possesses the same punch and therefore is a great resource. Web Directories are a great way to build site relationships.
Internet Marketing is an industry that evolves constantly. First sites had to be scalable. And for years they have had to be SEO-friendly. Trending now: new sites must be flexible enough to support multiple site formats across different platforms: mobile, tablet, etc. There are numerous ways for mobile users to access your site- a mobile […]
Although Google+ is nowhere nearly as strong as Linkedin or Facebook when it comes to social media, it is growing. There are a lot of ways that you can bring traffic to your website through more popular social media networks, but website owners and marketers should not just brush Google+ aside. In a recent post from Google, the social media network has reportedly reached 100 million users.
Before jumping right into email marketing and trying to sell to your email list you should know some tried and true tenets that work for the vast majority of marketers. By following some simple rules you can ensure the biggest return on your email marketing investment. I call these tenets my golden three and they are Trust, Surprise and Listen.
Landing pages are easily one of the most important aspects of every website. Whether you are running an E-Commerce web store or the website of a philanthropic non-profit, the landing page is where most users are going to “land” during their search engine or direct marketing clicks. Because of its importance, the landing page for your website or blog must be as visible to the search engines as possible. This means optimizing it properly so more visitors can turn into more conversions.
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