AWG Blog: Digital Marketing Insights from Industry Experts

3 Ways to Improve Your Email Marketing Performance

November 8th, 2010

Technology is constantly changing and email is not different. Modern email options are useful for deployment. They include a greater use of targeting and segmentation, better address acquisition and improved message design. Email marketing managers, chief marketing officers and heads of digital marketing should stay up to date on email options and discuss them with management. Newer options also have updated integration of email and web analytics as well as CRM and subscriber-centric perspectives. Subscriber-centric perspectives are now able to include relevant content and more transparent processes for subscribing and unsubscribing.

Collection of Creative and Memorable Business Cards

November 5th, 2010

Webdesignerwall.com has put together 80+ creative and unique business cards to make you think about how memorable or dispensable your own business cards are. I like the edible ones even though one would not be able to contact the person that gave that to you after you eat the information.

Benefits of B2B Social Media

November 1st, 2010

Social media helps B2B organizations manage their networking and contacts. The scope of a business’ network becomes visible with tools such as Facebook and LinkedIn. Social networks allow people to see who their contacts know and how they are relevant in the industry. Social networks also connect B2Bs with potential clients through their lists. They create communities based on common interests that, in turn, build strong business relationships.

5 Common Lead Generation Mistakes

October 20th, 2010

Controlling cost is essential to the survival of any business. The problem many business owners face when it comes to lead generation is the cost per customer. Many people choose their lead generation based on the cost per lead. Better leads will cost more, but they translate into greater success.

Successful LinkedIn Marketing Strategies

October 19th, 2010

Social networks are useful for doing more than socializing. Networks such as LinkedIn act as a helpful marketing strategy to help businesses increase their client base. There are, however, ways to ensure that your LinkedIn marketing strategy is successful.

24 New and Free Professional Fonts

October 18th, 2010

Don’t be limited by font choices for your design. You can never have too many options when it comes to designing. To open your typography horizon, Designpress.com has posted a collection of free fonts that are free to use. Just check the license for each font to see the limitation of commercial use. Continue

5 Tips for eCommerce Websites to Increase Sales

October 17th, 2010

If you are suitably experienced with online marketing solutions and strategies, then you probably know how to use analytics as well, such as Google analytics. If not, then your online marketing agency should be using it. Analytics can tell you which pages of your website work best and which don’t, where visitors may be coming from, how long they spend on your website, and from which pages they leave from. Such critical information can go a long way towards further optimizing your website for increased ROI.

5 Ways to Break Free From Standard Email Marketing and Stand Out from the Rest

October 15th, 2010

Break free from the standard weekly email you’ve been sending, and offer something unique. Here are five suggestions that might help start the brainstorming process: Promote Online Shopping Security – If your email is product heavy, create an email promoting your “secure shopping carts” or “a safe online customer purchasing experience” and how customer security... Read More

4 Ways to Get Your Website to Rank Higher on Google

September 27th, 2010

Most Internet users do not look beyond the first page of Google results; that's why it is essential for every website owner to utilize some Search Engine Optimization techniques that can work wonders for their site rankings.

Pay-Per-Click Terms You Need to Know

September 17th, 2010

One of the most widely used methods of attracting visitors to your website is called Pay Per Click. This is also more commonly referred to as PPC. With Pay Per Click, you create targeted keyword ads. These are short ads consisting of a short headline and 1-2 lines of copy, and a link.

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