AWG Blog: Digital Marketing Insights from Industry Experts

Search Engine Secrets Revealed

April 21st, 2010

While often very complex in their calculations and data processing, the critical operations performed by the major search engines in order to rank websites isn't as lengthy as one might think.

Email Marketing: Changing the ‘Average’ Opinion

April 21st, 2010

In the days of spam-riddled inbox's, everyone has an opinion on how to raise the average conversion, the average sale, average open rate, or the average click-thru. Years of data from some of the best, and worst, companies who specialize in online marketing have been analyzed and published to help construct "best practices" for email marketers. For that, I say "Congratulations!" You're on course to bring email marketing, a gateway of infinite marketing possibilities and unlimited ROI potential, to an "average" level.

Search Engine Advertising and Cutting Cost

April 21st, 2010

When it comes to Pay-Per-Click advertising it seems that there are those that spend a little and make a fortune and there are those that spend a fortune and make very little. Most of us are aware that those who are successful can find themselves with a very high return on what seems like a brilliant, across the board investment. However, in the face of being realistic we all know that sometimes we just have to find the most fiscally responsible method of advertising.

Top 10 Simple SEO Tips For Your Blog

April 8th, 2010

For bloggers interested in utilizing SEO to improve the searchability of their blog posts, there are a multitude of plugins and software packages available. But the best way to integrate SEO into your blog is manually, using a good copywriter well-versed in SEO techniques.

Three Easy Steps to a Pay-Per-Click Advertising Campaign

March 16th, 2010

Your online advertising campaign is an important part of the success of your business. Pay-Per-Click advertising (PPC), remains an extremely popular method for online marketing solutions, mainly due to the ease of implementation. But while even a novice might be capable of creating a PPC campaign in a relatively short amount of time, those who are more familiar with particular Pay-Per-Click strategies will have more success in expanding an Internet based business and increasing online sales dramatically.

Website Landing Page Success Tips and Proven Profit Potential

February 22nd, 2010

The landing page of your Website needs to make an immediate connection to your visitor in order to create powerful conversion numbers. There are a number of components that your landing page should contain in order to provide proven success and help draw the reader to stay on the Web page and delve into the Website.

Using a Twitter Profile to Gain a Following

February 16th, 2010

When you use Twitter for marketing purposes, one of the first things you want to focus on is your profile. This will not only indicate to other users who you are, but whether or not you have something of interest for them. How you create your profile can either encourage or discourage others from becoming part of your marketing success.

Build a Client Base with Video and Social Networking

February 15th, 2010

During these rough economic times and with the online environment being so competitive, businesses need to create and sustain brand awareness now more than ever. Businesses must also focus on building customer loyalty with their online audience; this in turn will drive repeat visitors and sales. Creating and Distributing Videos Creating a video and distributing... Read More

Email Marketing Tips Techniques and Campaign Strategies

February 11th, 2010

Email marketing campaigns have emerged as a valuable marketing tool utilized to increase brand awareness, maintain high Internet visibility, and attract new prospects to a corporation's customer base. However a corporation does not necessarily need to launch a heavy, ongoing campaign to achieve positive results, Email marketing comes in many shapes and forms, and can often be used on a daily basis.

Email Marketing Ideas and Suggestions

February 10th, 2010

Active Web Group, Long Island’s premier online marketing solutions company, has posted a new series of email marketing articles on their website.

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