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The answer to that question is buried in your analytics. Very few businesses by percentage currently have a mobile website. Those that do are ahead of the curve for their effort. Those that don’t will be behind the curve very shortly. We have been watching our client’s analytics very carefully, and the past eighteen months have shown dramatic increases in mobile website use for many of them.
Everyone seems to be complaining about the economy lately, at least that is what I hear around town. From my point of view, personally I believe that any business, if a little innovative and willing to put in the necessary effort, can successfully grow their revenue stream effectively as long as they are willing to pull the trigger.
New customer acquisition is the driver of business growth. In order to expand your business you can do a few things. You can sell more to your existing customer base. You can raise your prices, or you can go find new customers. The 64 million dollar questions are where and how? The answer is simple, online search. You are the best person that understands your customers. You know what they do, and what they need. Now you need to figure out what they search for so you can get in front of them at the right time. You need to give your business a fighting chance to win that new customer.
Pay-Per-Click advertising is a very effective way of marketing your products or services. It can also be very tricky requiring a lot of "hands on” management and strategic planning. Over the last 6 years I have learned many techniques to help customers get the maximum ‘bang for their buck’. Below are a few tips to help you get the most out of your Pay-Per-Click campaigns.
With the recent housing market crash looming not really that far behind us, and the unsettling stock market that so many people lost their shirts on, you have to wonder or ask yourself where you should be putting your money, and what is a good solid investment? I can’t advise you on how good an […]
Active Web Group is located in Hauppauge, NY, which happens to be the second largest Industrial Park in the United States. Most businesses in this area are companies that manufacture something that gets used in a larger product. Also, companies that make metal pieces for this or that, perhaps they make cables, or metal stamping pieces, or maybe they manufacturer a product that they resell.
Ethical Search Engine Optimization in my opinion is the only way to do Search Engine Optimization if you sincerely care about your business, your brand and at the end of the day your revenue stream coming into your company. While some of you may know, some may not, there is White Hat SEO, which is Ethical Search Engine Optimization, and there is Black Hat SEO which is doing things the wrong way.
This is an excellent question, and I think my client would likely get three different answers if he asked three different experts. My opinion is based on what I usually base my answers on, what my client’s goals are for the campaign. I asked my client this very question, but I think the phrasing of the question is important. A simple question of “what would you like to achieve?” is likely to get a response just as plain, “I want more sales,” Who doesn’t?
Most people call us for help with web design, or SEO services, or Email Marketing, but occasionally we get a company who is having problems with their brand online, who are in need of Online Reputation Management services. This particular company has problems in every way you could possibly imagine. First, they had negative press […]
Search Engine Optimization (SEO) Link building is a fundamental strategy to obtain top search engine rankings. Back links, as they are called, are links on other websites that point to your website. A link pointing to your website is like a vote. The major search engines tally these links or votes to see what the rest of the world thinks about you.
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