AWG Blog: Digital Marketing Insights from Industry Experts

Facebook for Business and Social Media Marketing

November 23rd, 2009

Although Facebook remains one of the most blocked sites from within an office, many companies have taken the initiative and created a Facebook page in order to expand their web presence. A Facebook page also allows a company to quickly post important information, links and videos, further increasing brand recognition and alerting followers of new events.

Active Web Group Expands It’s Web Presence with Web 2.0 and Informative Newsletters

November 19th, 2009

Hauppauge, NY, November 19, 2009 --(PR.com)-- Active Web Group, a full-service web marketing firm located in Long Island, NY, has always prided themselves on being an innovator in the online marketing solutions industry, and regularly embraces cutting-edge, advanced marketing strategies such as Pay-Per-Ranking. So it’s no surprise to find AWG also utilizes Web 2.0 to further expand its strong online presence.

How to Beat This Economy And Your Competition – Tip Five

October 30th, 2009

Email marketing is cost-efficient, effective, quick, and easy. Create email lists based on specific target markets and launch a campaign based on those particular markets. Have that newsletter yet? Email it. Wrote a press release about a new product, or an important industry event? Email it. People spend a good portion of their day reading email, and if your emails are creative, informative, and engaging, you can reach thousands in an instant. For more information about the benefits of email marketing, visit Active Web Group.

How to Beat This Economy And Your Competition – Tip Four

October 29th, 2009

You might offer a great product or service, but couple that with valuable information, and you’ve got a winning combination that keeps customers coming back consistently. Offer a newsletter on at least a monthly basis, create press releases, and start a blog and keep it regularly updated with industry-related news and information. Many businesses tend to underestimate the high value of a regularly updated blog or periodic newsletter. These simple company expansions are a great way to reign in new customers and keep the existing ones.

How to Beat This Economy And Your Competition – Tip Three

October 28th, 2009

E-Commerce isn’t actually new, but many companies still haven’t even taken that crucial step toward establishing a strong online presence, much less integrating E-Commerce into their corporate website. Additionally, terms such as Web 2.0, SEO and Social Media are still foreign concepts to many that simply don’t take the time to understand them. But they are all vitally essential to continued success in today’s competitive marketplace. For more information on these and other online marketing solutions, visit Active Web Group, Long Island’s leading online marketing agency.

How to Beat This Economy And Your Competition – Tip Two

October 27th, 2009

These days, it is difficult to offer a product or service that is 100% unique, but if you can attribute at least one particular aspect to a product or service you offer that the competition doesn’t, then you have a critical edge. Make sure your customers know how your product or service can benefit them, and what makes it better than what is being offered by the competition.

How to Beat This Economy And Your Competition – Tip One

October 26th, 2009

It’s no secret that customers will always prove to be a company’s biggest asset. Yet many businesses have either forgotten this key principle or willingly choose to ignore it. This is the first step on the road to failure. Treat your customers with respect, honor their requests when feasible and practical, and go the extra mile to let them know how valuable they are. Most customers remain loyal to the company that provides quality customer service, not discount pricing.

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