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The Highest Return on Investment (ROI) for Your Marketing Dollar

February 12th, 2007

Studies show that the majority of adults who use the Internet have a positive attitude toward receiving email marketing communications, as long as they are from a familiar source. Most consumers look to email communications for special discounts and offers as well as informative articles relating to their specific lifestyle.

The Panamazation of Paid Search

February 5th, 2007

First announced in April 2006, Yahoo’s “Project Panama” promised a revamped paid search engine marketing platform that would eliminate its “open auction” structure in favor of the invisible bidding format already in use by Google, MSN, and Ask. Yahoo began Panama’s launch in December and plans to have all of its clients utilizing the new platform by the end of February...

How SEO and Active Web Group Helped Construction Book Express

January 25th, 2007

Construction Book Express, a company that has provided builders, designers and construction professionals with building codes books and additional related products since 1998, recently saw firsthand that SEO is no joke when utilized correctly by experienced SEO professionals.

The 80/20 Rule of Search

January 19th, 2007

When they were first introduced to search engine marketing (SEM), many marketers believed that with this innovative new concept, web marketing could be handled solely through the use of technology, and that human interaction wasn’t necessary in producing successful online campaigns. However, after results fell short time and again, these marketers were forced to take a second look at their original ideas.

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