Google’s +1: What is it really?
Late last month Google released a new feature called Google +1. The general feeling is that this is in response to Bing offering recommended results based on sites that your Facebook friends “Like”.
Digital Marketing Blog
Making Too Many Changes At Once to Your Pay Per Click Campaign Is Unwise
the world of Pay Per Click, there are many changes you can make to your account to try to better your outcome or tweak what is in there. Making too many of them at once leaves you with an uncertainty of what worked and what didn’t.
Easy Link Building
Most marketing managers know the value of good search engine rankings. The main three elements of achieving good rankings are site architecture, on-page optimization, and back links.
Building your Brand Online
Everyone often forgets that once you put your business online you are being watched. Your customers, your competitors, and your potential buyers, they are all watching.
Finding Value in Meta Description Tags
When conducting a search in the search engines, the first thing you see is the title of the page, beneath the page title is a short description of the website. The description of the website is also known as a Meta Description Tag. Meta Description Tags are optional tags found in the head of a website that tell the search engines what your website is about.
What is Pay Per Click Advertising?
Pay per click advertising (PPC) is an Internet Marketing avenue that is used to direct visitors to your website. The advertiser pays fees to the search engines based on bids placed on keywords which are specific to your business and target market. A website that uses PPC will have a list of keywords and when a keyword search query is done on one of your targeted keywords a relevant advertisement will appear.
Some Salt on that Password Please
History can truly be one of the best guides for highlighting a path that should never be taken, or conversely, highlighting another path that should always be taken. If you have been following the headlines, you are aware that one of the biggest companies on this Earth, Sony, has been under constant attack by malicious hackers.
Importance of Customer Service
What is the importance of customer service on your website or in your business? Well if you only have customers who know what they want, and are happy to keep what you send them whether it is right or wrong, you have nothing to worry about. In the real world, our company deals with a lot of customer service interaction. These interactions of our customer service department and our prospects and customers are vital in our survival and profitability.
Sure, You COULD cut your own hair….
It seems to be getting more and more complicated to hit your internal benchmarks while all the while, changing governmental regulations, stressed financing options, looming HR increases and a worldwide marketing landscape that is morphing at warp speed.
Is My Print Advertising Working?
I speak to all kinds of business owners on a daily basis. Sometimes it’s very clear how I can help them, and sometimes it takes a bit of time for me to figure out how I can provide them with a service or product that they can make use of.
