AWG Blog: Digital Marketing Insights from Industry Experts

Email Marketing Tips and Techniques

September 22nd, 2009

Email marketing campaigns have emerged as a valuable marketing tool utilized to increase brand awareness, maintain high Internet visibility, and attract new prospects to a corporation's customer base. But a corporation does not necessarily need to launch a heavy, ongoing campaign to achieve positive results. Email marketing comes in many shapes and forms, and can often be used on a daily basis.

Is Your Website all Style and No Substance?

September 20th, 2009

As the Internet is likely being utilized as the primary method of finding information on products, services, and businesses, most corporations have realized that some type of online web presence is essential in order to remain competitive and ensure continued success. However, small businesses and corporations must also realize that just as a book is typically judged by its cover, a business might very well be judged by its website.

eCommerce – Marketing and Shopping Cart Software

September 15th, 2009

A little less than a century ago, ordinary citizens in America noted the ideal of the American dream. Since then, the concept of achieving prosperity, wealth and happiness has remained a motivating force amongst many. Although much has changed since the notion of the American dream was first realized, the dream itself has stayed firmly rooted to its original convictions.

Email Marketing – Expand Your Online Presence and Customer Base

September 11th, 2009

When you have a new product to promote, information regarding an event, or important news to share, it is critical that your message reaches your target base in a timely fashion. Simply waiting for prospects to visit your site is not feasible or cost-efficient, especially when you can easily place your information directly in front of the eyes of thousands overnight.

Five Things You Can Do To Beat This Economy & Your Competition

September 7th, 2009

A tough economy has put a lot of businesses and corporations through the ringer, and many have fallen victim to the harsh economic landscape. Those that have survived thus far find increased competition and a future life with uncertainty. But advances in technology, used in conjunction with tried and true marketing strategies and business principles, will help any business not only weather the storm, but also level the playing field and rise up over their competitors.

Want To Only Pay For Search Engine Results?

June 12th, 2009

I am really excited to tell you about a new service we are offering at Active Web Group called Pay-Per-Ranking. It is a win-win alternative to SEO with no up front costs, no long term contacts, and no development fees. We wanted to allow our clients to gauge their progress, cut down on expenses, and pay only for results. The only time you pay is when you are on the top ten listing on Google.

Have you been Blacklisted?

May 29th, 2009

This just in: Yahoo has adopted the techniques used by Spamhaus to monitor their email deliverability. But what exactly does this mean to your company and its email campaigns? Depending on the practices used by your email service provider (ESP) along with your current email marketing guidelines, it can mean the difference between showing up in your recipients' email boxes and being blacklisted.

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