Digital Marketing Blog

Email Marketing Ideas and Suggestions

Active Web Group, Long Island’s premier online marketing solutions company, has posted a new series of email marketing articles on their website.

Minimizing the Effects of Google’s Sandbox

Every new website is subject to the Google sandbox, otherwise known as age delaying. The sandbox is the virtual place Google puts new websites before it deems them eligible for decent search rankings. Although this age delay varies from site to site, on average new websites with new domains must wait six months before they will be allowed into Google’s coveted Top Positions club.

AWG Unveils New Website Design for Light Impressions

Light Impressions, which offers the world’s largest variety of fine archival storage, display and presentation materials for negatives, transparencies, CDs, photographs, artwork and documents. Light Impressions, recently acquired the services of Active Web Group to redesign their corprorate website.

Pay-Per-Ranking Success Stories

Pay-Per-Ranking is an innovative SEO marketing technique that delivers high search engine rankings based upon organic search results, and companies pay only when they achieve a desired ranking, typically Page One results.

Not All PPC Marketing and Management Services Are Created Equal

The Pay Per Click (PPC) advertising/marketing campaign has emerged as the primary online marketing techniques utilized by anyone from sole proprietors, small businesses, and international corporations. However, mismanagement of PPC marketing often results in low click conversion and high marketing costs. Typically, a basic understanding of the fundamentals of PPC just isn’t enough to build an effective Pay Per Click campaign, especially in a market with a large amount of competitors.

Using Twitter to Tweet for Business

That’s right. Today, even our elected officials tweet on a daily basis. Senators are on Facebook; Members of the House are on MySpace; and even certain governors are reaching out to their constituencies on Twitter.

Website Design and Development

A first impression is just that, and you don't get a second chance at it. That's why the first time around your website has to captivate your visitor audience. Otherwise, with one click, off they go to another site that is more attractive, more relevant to them, and that makes more sense. After all, there literally are millions to choose from.

Marketers Embracing Social Media Marketing

Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption. The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions).

Reaching Young Mobile Consumers

If you’re targeting the twenty-somethings, you will have to disregard the old tried and true weekly circulars or direct mail pieces. These folks don’t look to the Sunday paper for great deals and discounts. Rather, they probably are checking their text messages for the best concert tickets available.

Increasing Credibility with an Online Press Release

Press releases have been one of the most common ways for a business to inform the public about new products or services, or important information and events related to the company. But with so many online marketing solutions and campaigns requiring your attention, the press release is often overlooked as a viable tool.

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