AWG Blog: Digital Marketing Insights from Industry Experts

The 80/20 Rule of Search

January 19th, 2007

When they were first introduced to search engine marketing (SEM), many marketers believed that with this innovative new concept, web marketing could be handled solely through the use of technology, and that human interaction wasn’t necessary in producing successful online campaigns. However, after results fell short time and again, these marketers were forced to take a second look at their original ideas.

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