AWG Blog: Digital Marketing Insights from Industry Experts

Want To Only Pay For Search Engine Results?

June 12th, 2009

I am really excited to tell you about a new service we are offering at Active Web Group called Pay-Per-Ranking. It is a win-win alternative to SEO with no up front costs, no long term contacts, and no development fees. We wanted to allow our clients to gauge their progress, cut down on expenses, and pay only for results. The only time you pay is when you are on the top ten listing on Google.

Have you been Blacklisted?

May 29th, 2009

This just in: Yahoo has adopted the techniques used by Spamhaus to monitor their email deliverability. But what exactly does this mean to your company and its email campaigns? Depending on the practices used by your email service provider (ESP) along with your current email marketing guidelines, it can mean the difference between showing up in your recipients' email boxes and being blacklisted.

Testing.1-2-3.Testing: Do you test before launch?

May 21st, 2009

When it comes to website optimization, you can't always take the obvious for granted. With the ability to create limitless versions of your web pages, you have an opportunity and a duty to your business to test everything, even that which seems obvious. Follow these guidelines for best results:

Got 60 minutes to learn 30 tips?

May 8th, 2009

We have 30 tips for increasing your SEO. Tips include #6 No Hidden Text, #22 Keywords As Links, and #29 Keep File Sizes Small. For the remaining 27 tips visit our website to download the pdf.

You Have an Online Reputation to Uphold

April 24th, 2009

Do you know what your customers, ex-employees, and competitors are saying about you? The Internet allows information to travel faster than the speed of sound, so it’s important that you’re paying attention to online conversations about your company. Anything posted on the Internet about you can have a huge impact on how people view your... Read More

Give ‘Em What They Really Want in Your Email Campaigns

April 17th, 2009

Most of us are aware that in order to generate effective email campaigns, they must contain offers that are relevant to our customers. However, innovative teen retailer Karmaloop recently took that knowledge a step further by giving their finicky consumers even greater control over the merchandise offers they get. By allowing their subscribers to select specific product categories and brands they are interested in, Karmaloop's email-generated revenue jumped 318%.

Active Web Group Launches another New Website

March 26th, 2009

Active Web Group has been selected to redesign the website for Light Impressions, the nation’s top archival products supplier. Our goal is to emphasize the fact that when the Library of Congress, the Getty Museum, the Smithsonian or the Metropolitan Museum of Art need to store film or frame photos, artwork or historical documents, Light Impressions is the first call they make.

Looking to Reach Young, Mobile Consumers

March 19th, 2009

If you're targeting the twenty-somethings, you will have to disregard the old tried and true weekly circulars or direct mail pieces. These folks don't look to the Sunday paper for great deals and discounts. Rather, they probably are checking their text messages for the best concert tickets available.

Play Piano?

March 13th, 2009

I am pleased to announce the launch of one Active Web Group’s newest client websites: Sherman Clay Pianos-Houston. We redesigned Sherman Clay’s site using edgy design elements, but kept in mind that their website is their online business, 24/7.

Internet Marketing Trends

March 2nd, 2009

With all of the pundits trying to predict the next online trend and telling everyone that they know what to expect or what they think will be coming down the line. In actuality, the prediction business has never been harder to keep up with, whether the newest online trend will be an expansion to mobile platforms, social media marketing or the evolution of new Search Engine Optimization techniques as this post from SEOMoz illustrates.

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