When you have a new product to promote, information regarding an event, or important news to share, it is critical that your message reaches your target base in a timely fashion. Simply waiting for prospects to visit your site is not feasible or cost-efficient, especially when you can easily place your information directly in front of the eyes of thousands overnight.
Digital Marketing Blog
A tough economy has put a lot of businesses and corporations through the ringer, and many have fallen victim to the harsh economic landscape. Those that have survived thus far find increased competition and a future life with uncertainty. But advances in technology, used in conjunction with tried and true marketing strategies and business principles, will help any business not only weather the storm, but also level the playing field and rise up over their competitors.
Pay-Per-Click Advertising is the most cost-effective SEO strategy in Marketing today!
We completely redesigned this historical landmark’s website, transforming Hall’s from a wooden boat manufacturer and restorer to the wooden boat site online where those who have a passion for wooden boats
I am really excited to tell you about a new service we are offering at Active Web Group called Pay-Per-Ranking. It is a win-win alternative to SEO with no up front costs, no long term contacts, and no development fees. We wanted to allow our clients to gauge their progress, cut down on expenses, and pay only for results. The only time you pay is when you are on the top ten listing on Google.
This just in: Yahoo has adopted the techniques used by Spamhaus to monitor their email deliverability. But what exactly does this mean to your company and its email campaigns? Depending on the practices used by your email service provider (ESP) along with your current email marketing guidelines, it can mean the difference between showing up in your recipients' email boxes and being blacklisted.
When it comes to website optimization, you can't always take the obvious for granted. With the ability to create limitless versions of your web pages, you have an opportunity and a duty to your business to test everything, even that which seems obvious. Follow these guidelines for best results:
We have 30 tips for increasing your SEO. Tips include #6 No Hidden Text, #22 Keywords As Links, and #29 Keep File Sizes Small. For the remaining 27 tips visit our website to download the pdf.
Do you know what your customers, ex-employees, and competitors are saying about you? The Internet allows information to travel faster than the speed of sound, so it’s important that you’re paying attention to online conversations about your company. Anything posted on the Internet about you can have a huge impact on how people view your […]
Most of us are aware that in order to generate effective email campaigns, they must contain offers that are relevant to our customers. However, innovative teen retailer Karmaloop recently took that knowledge a step further by giving their finicky consumers even greater control over the merchandise offers they get. By allowing their subscribers to select specific product categories and brands they are interested in, Karmaloop's email-generated revenue jumped 318%.
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