AWG Blog: Digital Marketing Insights from Industry Experts

ABC’s of Web Traffic…Always Be Converting!

January 19th, 2009

Web traffic is a funny thing. People always want more of it. I agree more is usually better. However, few business owners pay attention to the web traffic they already have. Lets say your website gets 500 visitors a month. That is a small amount of web traffic compared to the web world. If your average client pays you $3,000 a month and you convert one visitor each month into a client, then you have a great website. That means you will have gained 12 clients or $36,000 per month at the end of only 12 months. Suppose with the same 500 visitors, your website was better optimized for a call to action or lead generation and you could close just one more account.

Personalize, Personalize, Personalize!

January 15th, 2009

With email being the most common form of communication these days, it’s easy to get overwhelmed with a cluttered inbox and become “delete-key” happy. If the subject of your email is not compelling, and your recipient doesn’t recognize the sender, they may hit delete before ever hitting open. Recipients are more likely to open an email with a subject line of “Hi Johnny, we have a great deal waiting for you,” then “Hi consumer, we have a great deal waiting for you.” It’s just common sense!

Three Steps to Better Email Marketing

February 23rd, 2008

A lot has been said about the subject of email marketing, and numerous tips, tricks and techniques have been discoursed throughout the Internet on blogs, forums, and by web marketing companies. But more often than not, the subject matter focuses on the content of the email, and fails to address a critical factor that may render your entire email marketing campaign ineffective, no matter how outstanding the content of your emails might be.

Importance of SEO

February 22nd, 2008

So by now you've heard all about Search Engine Optimization (SEO) and how it's supposed to be the greatest online marketing strategy used to drive traffic to your corporate website. Just place a few keywords in the text on your website and your bound to show up in the top results of a search engine, right?

Yahoo Adopts Spamhaus Blacklists…What Does this Mean to You?

January 8th, 2008

This just in: Yahoo has adopted the techniques used by Spamhaus to monitor their email deliverability. But what exactly does this mean to your company and its email campaigns? Depending on the practices used by your email service provider (ESP) along with your current email marketing guidelines, it can mean the difference between showing up in your recipients’ email boxes and being blacklisted.

Website Development – Testing Site Functionality

September 7th, 2007

When it comes to website optimization, you can’t always take the obvious for granted. With the ability to create limitless versions of your web pages, you have an opportunity and a duty to your business to test everything, even that which seems obvious. Follow these guidelines for best results...

Search Engines and Latent Semantic Indexing

July 17th, 2007

Latent semantic indexing…sounds pretty complicated doesn’t it? In actuality, there’s really not much to it. LSI is a search engine’s ability to identify synonyms and related terms for a keyword, and to identify pages as being related if they contain those similar terms.

Using Local Search to Generate Sales Leads

May 8th, 2007

Think of it as an upgrade from the often pricey, frequently overlooked, and increasingly outdated YellowPages ad. Since many small companies do not have the resources to track clicks and would prefer to create sales leads in person or via telemarketing, local search engines offer a more practical option than Google’s AdWords and Yahoo’s AdSense.

Pay-Per-Click Management

April 22nd, 2007

Not All PPC Management Services Are Created Equal The Pay Per Click (PPC) advertising/marketing campaign has emerged as the primary online marketing techniques utilized by anyone from sole proprietors, small businesses, and international corporations. However, mismanagement of PPC marketing often results in low click conversion and high marketing costs. Typically, a basic understanding of the... Read More

It’s the Difference between A and B

April 20th, 2007

In our professional and personal lives, we’re all quite accustomed to choosing between the better of two alternatives. AB testing is the same principle. Since we cannot always predict how an audience will react to our marketing strategies, we split test two ideas and try out tactic A on 50% of our public and tactic... Read More

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