AWG Blog: Digital Marketing Insights from Industry Experts

Yahoo Adopts Spamhaus Blacklists…What Does this Mean to You?

January 8th, 2008

This just in: Yahoo has adopted the techniques used by Spamhaus to monitor their email deliverability. But what exactly does this mean to your company and its email campaigns? Depending on the practices used by your email service provider (ESP) along with your current email marketing guidelines, it can mean the difference between showing up in your recipients’ email boxes and being blacklisted.

Website Development – Testing Site Functionality

September 7th, 2007

When it comes to website optimization, you can’t always take the obvious for granted. With the ability to create limitless versions of your web pages, you have an opportunity and a duty to your business to test everything, even that which seems obvious. Follow these guidelines for best results...

Search Engines and Latent Semantic Indexing

July 17th, 2007

Latent semantic indexing…sounds pretty complicated doesn’t it? In actuality, there’s really not much to it. LSI is a search engine’s ability to identify synonyms and related terms for a keyword, and to identify pages as being related if they contain those similar terms.

Using Local Search to Generate Sales Leads

May 8th, 2007

Think of it as an upgrade from the often pricey, frequently overlooked, and increasingly outdated YellowPages ad. Since many small companies do not have the resources to track clicks and would prefer to create sales leads in person or via telemarketing, local search engines offer a more practical option than Google’s AdWords and Yahoo’s AdSense.

Pay-Per-Click Management

April 22nd, 2007

Not All PPC Management Services Are Created Equal The Pay Per Click (PPC) advertising/marketing campaign has emerged as the primary online marketing techniques utilized by anyone from sole proprietors, small businesses, and international corporations. However, mismanagement of PPC marketing often results in low click conversion and high marketing costs. Typically, a basic understanding of the... Read More

It’s the Difference between A and B

April 20th, 2007

In our professional and personal lives, we’re all quite accustomed to choosing between the better of two alternatives. AB testing is the same principle. Since we cannot always predict how an audience will react to our marketing strategies, we split test two ideas and try out tactic A on 50% of our public and tactic... Read More

Website Design Trends

March 23rd, 2007

Let’s face it, we’ve all come across websites on the Internet that are less than appealing. With large, intrusive text, multitudes of bright colors competing with one another, and crammed information, it’s a wonder these sites accomplish anything at all. Today’s web surfers are quickly scared off by such websites, clicking away from them as fast as they arrived.

Web 2.0 for Businesses

March 12th, 2007

Social networking websites are especially attractive to businesses because these forums provide free advertising that has the potential of reaching an audience of millions. Local concert halls, restaurants, coffee houses, radio stations, publications, retailers, and car dealerships are just a handful of the types of companies that are taking advantage of the vast access to the younger demographic that these sites provide.

Establishing an Effective eCommerce Website

February 28th, 2007

Introducing a shopping cart to your website can mean significant cost savings and added revenues. If you are in the business of selling a product or service you should seriously consider getting in on the E-Commerce sales action. Here we list several important characteristics of a successful E-Commerce website...

9 Steps to Improving Your PPC Results

February 16th, 2007

Mistakes can cost your company dearly in bottom line profits, so it is important to employ a series of best practices when developing pay per click campaigns. Here are nine steps you can take to vastly improve your PPC results...

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