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Web 2.0 for Businesses

March 12th, 2007

Social networking websites are especially attractive to businesses because these forums provide free advertising that has the potential of reaching an audience of millions. Local concert halls, restaurants, coffee houses, radio stations, publications, retailers, and car dealerships are just a handful of the types of companies that are taking advantage of the vast access to the younger demographic that these sites provide.

Establishing an Effective eCommerce Website

February 28th, 2007

Introducing a shopping cart to your website can mean significant cost savings and added revenues. If you are in the business of selling a product or service you should seriously consider getting in on the E-Commerce sales action. Here we list several important characteristics of a successful E-Commerce website...

9 Steps to Improving Your PPC Results

February 16th, 2007

Mistakes can cost your company dearly in bottom line profits, so it is important to employ a series of best practices when developing pay per click campaigns. Here are nine steps you can take to vastly improve your PPC results...

The Highest Return on Investment (ROI) for Your Marketing Dollar

February 12th, 2007

Studies show that the majority of adults who use the Internet have a positive attitude toward receiving email marketing communications, as long as they are from a familiar source. Most consumers look to email communications for special discounts and offers as well as informative articles relating to their specific lifestyle.

The Panamazation of Paid Search

February 5th, 2007

First announced in April 2006, Yahoo’s “Project Panama” promised a revamped paid search engine marketing platform that would eliminate its “open auction” structure in favor of the invisible bidding format already in use by Google, MSN, and Ask. Yahoo began Panama’s launch in December and plans to have all of its clients utilizing the new platform by the end of February...

How SEO and Active Web Group Helped Construction Book Express

January 25th, 2007

Construction Book Express, a company that has provided builders, designers and construction professionals with building codes books and additional related products since 1998, recently saw firsthand that SEO is no joke when utilized correctly by experienced SEO professionals.

The 80/20 Rule of Search

January 19th, 2007

When they were first introduced to search engine marketing (SEM), many marketers believed that with this innovative new concept, web marketing could be handled solely through the use of technology, and that human interaction wasn’t necessary in producing successful online campaigns. However, after results fell short time and again, these marketers were forced to take a second look at their original ideas.

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