The rising popularity of wireless mobile devices such as the iPhone and similar products that feature full web-browsing capabilities has enabled companies to expand into mobile marketing. New and creative options for reaching new consumers and clients through mobile marketing are being integrated into marketing budgets. But before a mobile marketing campaign can be initiated, companies should take steps to ensure that their website will be displayed properly on mobile devices.
If your company offers a tangible product(s), and you have a website, then it's likely you've already entered the exciting, lucrative world of E-Commerce. Perhaps your sales are sufficient enough that you think you might not need to make any improvements. Maybe you think it isn't worth the time or the effort. But what if even just one simple improvement can increase monthly sales by $1,000? Maybe $10,000? Perhaps even $100,000. Is it worth it then?
A company may choose to redesign its website for any number of reasons, the most common of which is to update an outdated look. A new look, along with better user functionality, can go a long way towards enhancing a company’s image.
Nearly every day, I receive multiple tweets touting the next new brilliant piece of Twitter-relayed software, Twitter apps, add-ons, Twitter website directories, etc.
Mobile marketing has yet to be fully embraced by many corporations, but it’s positive impact on promotion, branding, and quick access to information cannot be denied. Wireless mobile devices with Internet access capabilities are finding their way into the hands of thousands of new wireless subscribers every day, creating a new fertile market. Corporations are moving progressively forward and are ready to embrace the advantages of new and ever-changing technologies.
Faced with tightening budgets, consumers are on the lookout for savings these days, and one of the top places they’re scouring is the Web.
An increasing number of sources tend to be in agreement: more people appear to be choosing Twitter as a news source over viewing traditional media outlets. While actual statistics may be hard to measure accurately, consider a few comparisons. CNN regularly has approximately 1.1 million viewers (this number increases during major events of importance, such... Read More
Ask yourself if some things are totally necessary, and if there is anything that might be missing. More importantly, is your website user-friendly? Imagine yourself a user visiting the website for the first time. Is navigation easy? Can you find what you are looking for quickly? It’s understandable that you might be proud of your website and object to making any changes, but at the same time, ego should never stand in the way of progress.
Social Networking and Web 2.0: What is Social Networking? Why should your company use it?
Email marketing campaigns have emerged as a valuable marketing tool utilized to increase brand awareness, maintain high Internet visibility, and attract new prospects to a corporation's customer base. But a corporation does not necessarily need to launch a heavy, ongoing campaign to achieve positive results. Email marketing comes in many shapes and forms, and can often be used on a daily basis.