AWG Blog: Digital Marketing Insights from Industry Experts

How to Beat This Economy And Your Competition – Tip Two

October 27th, 2009

These days, it is difficult to offer a product or service that is 100% unique, but if you can attribute at least one particular aspect to a product or service you offer that the competition doesn’t, then you have a critical edge. Make sure your customers know how your product or service can benefit them, and what makes it better than what is being offered by the competition.

How to Beat This Economy And Your Competition – Tip One

October 26th, 2009

It’s no secret that customers will always prove to be a company’s biggest asset. Yet many businesses have either forgotten this key principle or willingly choose to ignore it. This is the first step on the road to failure. Treat your customers with respect, honor their requests when feasible and practical, and go the extra mile to let them know how valuable they are. Most customers remain loyal to the company that provides quality customer service, not discount pricing.

Mobile Marketing WAP Websites – The Next Step in Online Marketing

October 21st, 2009

The rising popularity of wireless mobile devices such as the iPhone and similar products that feature full web-browsing capabilities has enabled companies to expand into mobile marketing. New and creative options for reaching new consumers and clients through mobile marketing are being integrated into marketing budgets. But before a mobile marketing campaign can be initiated, companies should take steps to ensure that their website will be displayed properly on mobile devices.

Top 5 Elements of a Successful eCommerce Site

October 20th, 2009

If your company offers a tangible product(s), and you have a website, then it's likely you've already entered the exciting, lucrative world of E-Commerce. Perhaps your sales are sufficient enough that you think you might not need to make any improvements. Maybe you think it isn't worth the time or the effort. But what if even just one simple improvement can increase monthly sales by $1,000? Maybe $10,000? Perhaps even $100,000. Is it worth it then?

Website Design & SEO: A Match Made in Online Heaven

October 14th, 2009

A company may choose to redesign its website for any number of reasons, the most common of which is to update an outdated look. A new look, along with better user functionality, can go a long way towards enhancing a company’s image.

Mobile Marketing: A New Industry for a New Economy

October 7th, 2009

Mobile marketing has yet to be fully embraced by many corporations, but it’s positive impact on promotion, branding, and quick access to information cannot be denied. Wireless mobile devices with Internet access capabilities are finding their way into the hands of thousands of new wireless subscribers every day, creating a new fertile market. Corporations are moving progressively forward and are ready to embrace the advantages of new and ever-changing technologies.

Luring Customers Via Online Coupons

October 4th, 2009

Faced with tightening budgets, consumers are on the lookout for savings these days, and one of the top places they’re scouring is the Web.

The Twitter Effect: More Popular Than The News?

October 4th, 2009

An increasing number of sources tend to be in agreement: more people appear to be choosing Twitter as a news source over viewing traditional media outlets. While actual statistics may be hard to measure accurately, consider a few comparisons. CNN regularly has approximately 1.1 million viewers (this number increases during major events of importance, such... Read More

Five Simple Ways to Increase Website Traffic

October 3rd, 2009

Ask yourself if some things are totally necessary, and if there is anything that might be missing. More importantly, is your website user-friendly? Imagine yourself a user visiting the website for the first time. Is navigation easy? Can you find what you are looking for quickly? It’s understandable that you might be proud of your website and object to making any changes, but at the same time, ego should never stand in the way of progress.

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