Email marketing campaigns have emerged as a valuable marketing tool utilized to increase brand awareness, maintain high Internet visibility, and attract new prospects to a corporation's customer base. However a corporation does not necessarily need to launch a heavy, ongoing campaign to achieve positive results, Email marketing comes in many shapes and forms, and can often be used on a daily basis.
Email Marketing Ideas and Suggestions
February 10th, 2010
Active Web Group, Long Island’s premier online marketing solutions company, has posted a new series of email marketing articles on their website.
Minimizing the Effects of Google’s Sandbox
February 3rd, 2010
Every new website is subject to the Google sandbox, otherwise known as age delaying. The sandbox is the virtual place Google puts new websites before it deems them eligible for decent search rankings. Although this age delay varies from site to site, on average new websites with new domains must wait six months before they will be allowed into Google’s coveted Top Positions club.
AWG Unveils New Website Design for Light Impressions
February 3rd, 2010
Light Impressions, which offers the world’s largest variety of fine archival storage, display and presentation materials for negatives, transparencies, CDs, photographs, artwork and documents. Light Impressions, recently acquired the services of Active Web Group to redesign their corprorate website.
Pay-Per-Ranking Success Stories
February 2nd, 2010
Pay-Per-Ranking is an innovative SEO marketing technique that delivers high search engine rankings based upon organic search results, and companies pay only when they achieve a desired ranking, typically Page One results.
Not All PPC Marketing and Management Services Are Created Equal
January 29th, 2010
The Pay Per Click (PPC) advertising/marketing campaign has emerged as the primary online marketing techniques utilized by anyone from sole proprietors, small businesses, and international corporations. However, mismanagement of PPC marketing often results in low click conversion and high marketing costs. Typically, a basic understanding of the fundamentals of PPC just isn’t enough to build an effective Pay Per Click campaign, especially in a market with a large amount of competitors.
Using Twitter to Tweet for Business
January 28th, 2010
That’s right. Today, even our elected officials tweet on a daily basis. Senators are on Facebook; Members of the House are on MySpace; and even certain governors are reaching out to their constituencies on Twitter.
Website Design and Development
January 25th, 2010
A first impression is just that, and you don't get a second chance at it. That's why the first time around your website has to captivate your visitor audience. Otherwise, with one click, off they go to another site that is more attractive, more relevant to them, and that makes more sense. After all, there literally are millions to choose from.
Marketers Embracing Social Media Marketing
January 21st, 2010
Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption. The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions).
Reaching Young Mobile Consumers
January 20th, 2010
If you’re targeting the twenty-somethings, you will have to disregard the old tried and true weekly circulars or direct mail pieces. These folks don’t look to the Sunday paper for great deals and discounts. Rather, they probably are checking their text messages for the best concert tickets available.
