AWG Blog: Digital Marketing Insights from Industry Experts

Social Networking: What Is It, and Why Your Company Should Use It

January 3rd, 2010

At this point in time, MySpace and Facebook have become household names. MySpace is still categorized a website for the younger generation whereby individuals can chat with their friends, meet new people, and share photos and links, while Facebook has emerged as a more sophisticated, streamlined version, utilized by young and old alike.

Email Marketing CAN-SPAM Compliancy Requirements

December 29th, 2009

Whether you’re utilizing your own in-house marketing department or outsourcing to a web marketing company, it is critical that your email marketing campaign is CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) compliant. Not exactly sure what that is, or whether or not your emails meet the criteria set forth by the FTC? It’s in your best interest to find out quickly, before you hit the send button on one more campaign.

Email Marketing Applications

December 27th, 2009

A growing number of email marketing vendors are rolling out iPhone Apps of their products, despite the relatively small role email marketing messaging currently plays with mobile, at least among retailers.

eCommerce Predictions – Social Media and Mobile Marketing

December 22nd, 2009

There are several new trends emerging in the world of E-Commerce, but perhaps the most prevalent is that of social networking and its effects on the current online market. In previous years, the growing popularity of Cyber Monday was fed by a blast of email marketing messages, which continued throughout the holiday shopping season as online retailers sought to capture larger revenues from consumers.

Internet Coupons: A Strong Email Marketing Trend is Emerging

December 17th, 2009

Internet coupons have been utilized nearly as long as email marketing became commonplace, but statistics have shown a steady rise in their use, especially during the 2009 holiday season. Mailboxes have become inundated with Internet coupons sent from dozens of online retailers both large and small, or maybe even hundreds, depending upon a consumer’s online shopping habits.

Twitter a valuable tool for retailers this holiday season

December 13th, 2009

We’ve already seen major increases in email marketing utilized by online retailers this holiday season, and, to some extent, targeted advertising on social networking sites. But some companies have aggressively seized upon the social networking trend and fully embraced the online marketing capabilities of Twitter. In a blog post entitled “The 12 Tweets of Christmas... Read More

Strongmail Survey Reveals 2010 Email Marketing Trends

December 10th, 2009

Another survey, this one conducted by Strongmail during the latter part of November, has concluded that email marketing will be a major contender amongst online marketing solutions in 2010. Quite a few surveys released recently lend further proof to these findings.

Email Marketing & Social Media Marketing Big Winners this Holiday Season

December 6th, 2009

For online retailers and consumers, it's been no big surprise that email marketing has been the online marketing solution of choice this past year, and especially this holiday season. Cost-effective and quick, email marketing was utilized heavily by thousands of online companies, and their efforts gathered momentum in recent months as they vied to increase brand awareness and and capture consumers during the holiday shopping season.

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