This week we were supposed to start a new part of our blog. It’s supposed to be a point-counterpoint piece called, well, we haven’t worked that out yet, but, a colleague of mine, Michael Panuthos and I were supposed to write this together.
December 13th, 2010
All too often, managers approach their web designers, marketing departments and copywriters, and ask them to optimize the website for SEO. The idea of course is to save money by avoiding the costs associated with employing or retaining the services of an SEO expert. However, the results are usually ineffective and wind up costing you both wasted time and money. Bad SEO can even affect your website negatively.
April 21st, 2010
When it comes to Pay-Per-Click advertising it seems that there are those that spend a little and make a fortune and there are those that spend a fortune and make very little. Most of us are aware that those who are successful can find themselves with a very high return on what seems like a brilliant, across the board investment. However, in the face of being realistic we all know that sometimes we just have to find the most fiscally responsible method of advertising.
February 3rd, 2010
Every new website is subject to the Google sandbox, otherwise known as age delaying. The sandbox is the virtual place Google puts new websites before it deems them eligible for decent search rankings. Although this age delay varies from site to site, on average new websites with new domains must wait six months before they will be allowed into Google’s coveted Top Positions club.
February 2nd, 2010
Pay-Per-Ranking is an innovative SEO marketing technique that delivers high search engine rankings based upon organic search results, and companies pay only when they achieve a desired ranking, typically Page One results.
November 23rd, 2009
Although Facebook remains one of the most blocked sites from within an office, many companies have taken the initiative and created a Facebook page in order to expand their web presence. A Facebook page also allows a company to quickly post important information, links and videos, further increasing brand recognition and alerting followers of new events.
February 23rd, 2008
A lot has been said about the subject of email marketing, and numerous tips, tricks and techniques have been discoursed throughout the Internet on blogs, forums, and by web marketing companies. But more often than not, the subject matter focuses on the content of the email, and fails to address a critical factor that may render your entire email marketing campaign ineffective, no matter how outstanding the content of your emails might be.
April 22nd, 2007
Not All PPC Management Services Are Created Equal The Pay Per Click (PPC) advertising/marketing campaign has emerged as the primary online marketing techniques utilized by anyone from sole proprietors, small businesses, and international corporations. However, mismanagement of PPC marketing often results in low click conversion and high marketing costs. Typically, a basic understanding of the… Read More