Believe it or not, in today’s world, there are still a lot of people out there that are unfamiliar with Pay-Per-Click Advertising, also known to the Internet savvy as PPC. Pay-Per-Click advertising is the program that is responsible for the ads on the major search engines that pull up on top and down the right hand side when you are searching the Internet.
Search Engine Marketing
August 9th, 2011
Best Practices for Keyword Analysis
Many wonder if they are utilizing the best practices when it comes to searching for the appropriate keyword within the pay per click arena. Often, it is difficult to determine the best targeted keywords that will match or lure in people who are browsing the web. First and foremost, decide on a monthly budget for your campaign. Once you determine a comfortable amount, there are several other things to consider
July 29th, 2011
Why Use Social Media to Strengthen Your SEO?
While the adage “it takes money to make money” holds true, there are a few things, that don’t necessarily require a cash investment on your part, that you can do to raise your visibility.
July 27th, 2011
Easy SEO Tips
Here are some easy SEO tips that you or your web developer can likely accomplish. If any of them are beyond your ability, call us and we will guide you. Often changing a few simple items on your site will result in rankings movement. While this is far from an overall program, if you perform a few of these items, you will see we SEO agencies know what we are doing, and rankings bring sales and leads!
July 14th, 2011
What is Customer Lifetime Value?
What is customer lifetime value and why does it matter so much to your success? Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services. Lifetime means the amount of time that you are either measuring or the total span from when a customer places their first order until their final order.
July 11th, 2011
How Does The Internet Universe Work?
I like to watch TV sometimes, I’ll admit it. But many times I like to watch the Discovery Channel or, especially lately, the Science Channel. I very much enjoy the show Through the Wormhole – With Morgan Freeman. It discusses many topics such as time, gravity, celestial objects and the vast distances involved.
June 28th, 2011
What Does My Website Have in Common with a Hamburger Joint?
So you just created an awesome website and you’re getting no traffic. I am not surprised! Many companies pay top dollar to have a beautiful site built with all types of bells whistles but these same companies forget one important piece of the puzzle. They forget to create a budget for SEO, pay per click, and social media marketing!
June 23rd, 2011
Google’s +1: What is it really?
Late last month Google released a new feature called Google +1. The general feeling is that this is in response to Bing offering recommended results based on sites that your Facebook friends “Like”.
June 21st, 2011
Making Too Many Changes At Once to Your Pay Per Click Campaign Is Unwise
the world of Pay Per Click, there are many changes you can make to your account to try to better your outcome or tweak what is in there. Making too many of them at once leaves you with an uncertainty of what worked and what didn’t.
June 20th, 2011
Easy Link Building
Most marketing managers know the value of good search engine rankings. The main three elements of achieving good rankings are site architecture, on-page optimization, and back links.