Recently we had a potential client email us some questions about the inner workings of Search Engine Optimization and some of the things search engines are looking for. As I was responding, the thought came to mind that more of you out there may have some of the same questions and concerns about how Search Engine Optimization works and what we as SEO Specialists do to make your site more visible to search engines.
Search Engine Optimization
March 25th, 2011
Site Traffic Is An Important Part Of SEO
“Should A Client Be Aware of SEOS Who Guarantee Traffic?” Another great question I found on Quora! If your SEO specialist is focused on rankings, then your specialist will do whatever it takes to get you the desired rankings, even neglect getting your site traffic. You do know that traffic is not guaranteed with any ranking right! The following questions should come to mind if you acquired great rankings but don’t see an increase in traffic.
March 7th, 2011
What should I look for in an SEO consultant?
While I was scrolling through some of the questions on Quora the other day, one question stood out to me amongst the rest, “What should I look for in an SEO consultant?” Personally, I have several years of experience as an SEO specialist. I’ve met SEO consultants and specialists of all walks of life. Some are great and love what they do while other SEO consultants should be avoided at all costs.
February 28th, 2011
The Wrath of Google
Last week, it was JC Penney that Google came down on, for what could only be called “black hat SEO” techniques used on their behalf by a company that this author will no longer be directing your attention to. They can get their own [expletive deleted] press.
February 25th, 2011
So You’re Number One in Google, Now What?
A colleague of mine recently stated that he had acquired positions one, two, and three in Google for all his targeted keywords. He didn’t seem as happy as one would expect while I congratulated him. I said “what’s wrong aren’t you excited,” He said “now what!” I said “Just because your number one in Google for all your targeted keywords doesn’t mean the job is over. Your job has just begun!”
February 22nd, 2011
4 Easy Steps to Better SEO
The title of any work should define it, and the title of any SEO content needs to include the targeted key word or phrase. Search engine spiders start searching at the beginning of the content, and the key words should be the first thing they find. Remember that the title and tags should be similar but not exact duplications of each other.
February 18th, 2011
Black Hat SEO
You may have heard of SearchDex, then again, you may not have. SearchDex is the company that was handling JC Penney’s “Search Engine Optimization” during their latest brush with Google.
February 11th, 2011
Kim Kardashian Needs SEO
This week we were supposed to start a new part of our blog. It’s supposed to be a point-counterpoint piece called, well, we haven’t worked that out yet, but, a colleague of mine, Michael Panuthos and I were supposed to write this together.
February 7th, 2011
SEO in 2011: Search Engine Optimization Trends
Both SEO and pay per click advertising (PPC) allows small business owners to retain a competitive online presence. The Internet is continually changing as is the way customers search and shop online. New trends such as mobile search are altering the way people conduct business. Smart phones and mobile Internet access should be addressed as mobile search continues to rise when compared to traditional searches.
January 31st, 2011
Using Social Media for Link Building
Building links through social media is a tool that many companies are taking advantage of. The purpose of using social media to build links is to develop effective business relationships. Builders monitor different social networks for different content and construct relationships with influencers. Link building often requires using media that is already out there. When… Read More