So you just created an awesome website and you’re getting no traffic. I am not surprised! Many companies pay top dollar to have a beautiful site built with all types of bells whistles but these same companies forget one important piece of the puzzle. They forget to create a budget for SEO, pay per click, and social media marketing!
Search Engine Optimization
June 27th, 2011
The Jellyfish Whisperer: Stand out in Google’s “Tank”
Recently I had the pleasure of visiting Seattle Washington for the first time. A truly wonderful place, full of great people and incredible food (even if you’re like me and only lukewarm on salmon). Having searched out and enjoyed all of the typical tourist destinations, I finally indulged in a guilty pleasure of mine, the aquarium.
June 20th, 2011
Easy Link Building
Most marketing managers know the value of good search engine rankings. The main three elements of achieving good rankings are site architecture, on-page optimization, and back links.
June 3rd, 2011
Finding Value in Meta Description Tags
When conducting a search in the search engines, the first thing you see is the title of the page, beneath the page title is a short description of the website. The description of the website is also known as a Meta Description Tag. Meta Description Tags are optional tags found in the head of a website that tell the search engines what your website is about.
May 26th, 2011
Sure, You COULD cut your own hair….
It seems to be getting more and more complicated to hit your internal benchmarks while all the while, changing governmental regulations, stressed financing options, looming HR increases and a worldwide marketing landscape that is morphing at warp speed.
May 23rd, 2011
How Fast Does SEO Increase My Website Traffic?
How fast your website traffic increases from SEO depends on many different variables. Of course the first and most important variable is how much SEO are you, or the agency you hired, doing?
May 17th, 2011
Does Social Media Inspire Search Engine Rankings?
As an SEO Specialist I often hear things like “Search engine rankings aren’t going to be important in the future” or “social media is going to take over search.”
May 6th, 2011
Common Mistakes When Managing PPC on Your Own
People often make common mistakes when making the decision to advertise their company and the products they sell through Pay-Per-Click advertising on the Internet. They look at what is entailed in creating a Pay-Per-Click program and decide to manage it themselves. When at a glance, it might seem simple, but there is so much more to it than just slapping in some keywords and an ad and letting them ride.
May 5th, 2011
What is the Right SEO Budget?
Selecting the right SEO budget for your business can be a tricky task. Let’s first assume that you will select the correct SEO company and they will, at least, do an decent job on getting you rankings. We will save the selection process and expectations for another time. You need to determine your SEO budget before you go out and hire a professional SEO agency. The right SEO investment for good search rankings varies for every company.
April 27th, 2011
How A Website Can Be A Great Salesperson
Recently, we’ve all heard someone complaining about the economy and its effect on everything. I agree, money is tight all around, however it does not mean that people aren’t spending it.It just means you have to be more creative in attracting the “buyers” out there. Internet Marketing is a function of simply two things; making sure you’re getting as much targeted traffic as possible, second and very important, to make sure you’re converting that traffic at as high a percentage as possible.