Bio here.
That antiquated expression from the 1980s ‘Business Social’ came to mean cultivating a prospect/client by building a sound working relationship. Future contracts and revenue were the mutually understood goals. It is much the same for businesses who have heard that Social Media outlets can work in tandem with their Search Engine Optimization/Marketing (SEO, SEM) to increase their ROI.
When the gurus of SEO at Google speak, everyone takes notice. Then we try to figure out if the latest SEO trend will serve our clients well. We do not just ‘get on board.’ So hereabouts we are cautiously optimistic about infographics as SEO’s ‘Next Big Thing’ (that is since the last big thing). Operating […]
Back in high school when we waded through Brave New World and 1984 did we ever think our lives would be offered instant worldwide access via the Internet? And once it was made available we certainly became comfortable quickly with shopping and conversing online anywhere and at anytime. The only limitation had been the location of one’s desktop or laptop. ‘Not no more!
It’s like that joke that nobody gets but no one speaks up and says, “What’s so funny?” Well if you've ever been hacked, you get it. The need for tighter online security measures, that is. While your personal computer may not have been exposed, chances are that your personal information on a third-party database has. To further complicate the issue, when a major retailer’s security has been breached and its database hacked, the infringement may not be announced for some time.
People are ever hopeful. We order ‘Get Rich Quick’ schemes from infomercials and buy ‘Powerball’ lotto tickets when the payout is in the multimillions. We dream of overnight success even though we know better. We also like games. Playing to win is exhilarating, but developing a winning strategy is essential. However, the ways we entertain […]
Internet Marketing is an industry that evolves constantly. First sites had to be scalable. And for years they have had to be SEO-friendly. Trending now: new sites must be flexible enough to support multiple site formats across different platforms: mobile, tablet, etc. There are numerous ways for mobile users to access your site- a mobile […]
About ten months ago online businesses were impacted, some severely, by a search engine algorithm change called ‘Panda.’ On that outing, the major search engines switched up the criteria their spiders and bots use when crawling a website. By reprioritizing what techniques search engines ‘look for’ Panda sought out and penalized sites that search engines perceived to be ‘over optimized’ with ‘spam’ techniques.
By now most online business owners have heard that the major search engines like to ‘mix it up a bit’ from time to time. This ‘mix up’ is called an ‘algorithm shift.’ One day your keywords are ranking well and seemingly, the next they’re nowhere to be found on the first two pages. What’s going on and what to do
You’ve read the stories in the newspapers and online news sites. A major company is being panned by any number of sources. These may include disgruntled former employee(s), activist groups, politicians, concerned citizens..in short, anyone. Months later the details of the issue are hazy in everyone’s mind, but you remember that company had an issue. For this reason, you take your business, and your money elsewhere.
You need a new SEO-friendly website and have moved beyond your nephew’s geek dorm mate as an option. That’s a good start. Now continue to “do your homework.
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