About Carol Sheridan

Strategies to Build Your Brand on Social Media

November 13th, 2014

Four out of five Smartphone users reach for their devices and log onto Facebook, Twitter and Instagram within minutes of waking. Therefore, building brand awareness via Social Media continues to be a top priority for savvy digital marketers. Read More »

The Value of Natural Search

September 4th, 2013

There are many options to consider when a company chooses which marketing strategy to use when advertizing their website; PPC, Social Media, Banner Ads, and Link Building are all in the mix. Sound strategies use a combination of the aforementioned resources in varying degrees, yet a focused effort on improving natural search traffic is the most important form of optimization for a website. Read More »

Newest Algorithm Paradigms (Penguin) and the White Hats

August 1st, 2013

Previous Penguin and Panda updates seemed to target those who practice black or gray hat SEO tactics instead of SEO best practices. Its current focus, quality onsite and offsite SEO, particularly backlinks, appear to be penalizing SEO specialists for performing the very processes and procedures that were considered valid for most of the past decade.... Read More Read More »

Optimized Landing Pages Spell S-E-O S-U-C-C-E-S-S

July 19th, 2013

If your website’s optimization strategy includes a Pay-Per-Click campaign, chances are you already know what a landing page is. Also known as ‘lander’ or ‘lead capture’ pages, these are single web page destinations accessed by clicking on either a search result or an online advertisement appearing on a search engine results page (SERP). These pages generally display content that is sales driven; an extension of the SERPs ad or search result. Read More »

Video for SEO

July 5th, 2013

Once there was a self-explanatory TV show called ‘Bowling for Dollars.’ If your goals for your website’s optimization campaign run along the same lines -- increased conversions and a higher ROI -- then you’ll need to consider how every aspect of your website can be used to attract qualified site visitors. Video optimization is a fairly new option so use it not only to get a jump on your competition, but also if you are a small company or even a startup to appear to have an even larger web presence. Read More »

Press Releases – The Importance of Getting Your Name Out There…

June 7th, 2013

While the vehicles usually remain the same, Search Engine Optimization (SEO) techniques often change focus. Take press releases for example. Long before the Internet, a press release had been a great way to establish branding and further the cause of name recognition. With SEO, the possibilities for expanding the value of a press release as a quick means of establishing a web identity became a popular strategy for over a decade. Early on, search engines indexed press releases thereby ensuring in-bound links intended to garner higher rankings. Read More »

Online Reputation Management

May 17th, 2013

Available for over 20 years and popular for over 15, the Internet and specifically its users can be viewed as both innocent and easily manipulated by unscrupulous websites. The myth that information found on the Internet is true is widely believed. In fact, much conjecture and outright opinion passes as fact online. Positive or negative, what we read online we generally take as truth. Read More »

Email, The Best ROI Money Can Buy

May 3rd, 2013

Daily we all receive solicited and unsolicited emails marketing goods and services we may or may not need. What causes us to open one and discard so many others? And for those who create these marketing messages, how do they measure success? What return on investment (ROI) prompts them to produce more and if so, how often? Read More »

The Value of Site Search to Higher Rankings

April 17th, 2013

The goal of most every sound Search Engine Optimization campaign is to attract more quality traffic to their website. In business it is truly a numbers game so attracting only visitors who are actively seeking what you provide ensures the greater likelihood these ‘window shoppers’ will convert to customers. So what truly attracts a potential buyer to your site? The possibility of your site delivering a quality customer experience. Okay…what is that and how is it measured? Read More »

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