About Carol Sheridan

Newest Algorithm Paradigms (Penguin) and the White Hats

August 1st, 2013

Previous Penguin and Panda updates seemed to target those who practice black or gray hat SEO tactics instead of SEO best practices. Its current focus, quality onsite and offsite SEO, particularly backlinks, appear to be penalizing SEO specialists for performing the very processes and procedures that were considered valid for most of the past decade.

But wait a minute! More careful examination of what Google is ‘going after this time’ is really a continuation of what it has been preaching all along: Stop trying to game our system and work on truly natural/organic results. This goal does take time to obtain but here again, only natural SEO will enable its related sites to achieve and to maintain the highest rankings possible. The results are worth the wait.

So the main focus is ‘overdone SEO.’ An onsite example is the over use of a site’s primary keyword in every meta as well as throughout a page’s content. There are rules about usage; Google wants SEO practitioners to follow them. More simply put, if overkill has been your approach to SEO, then you’ll need to scale back.

Another SEO shortcut that is no longer acceptable is to anchor text backlinks. Again the theory had been to use a keyword you were optimizing in the anchor text. While correct in theory, too many SEO Specialists loaded their sites using this strategy. Unfortunately it is only valid if one uses a backlink that is natural to begin with.

Is your head spinning yet? Some still view SEO as something their nephew’s college roommate can perform for them. Still others think Google is ‘out to get them.’ The facts remain that Google has its set of rules and these change when they are misinterpreted and or intentionally misused. One cannot beat nor should try to beat Google at its own game.

Some will view Google’s unannounced paradigm shifts as intrusive and shift their focus entirely on Bing and Yahoo. This is not advisable as Google has and for the foreseeable future will have the lion’s share of searches and searchers of any search engine. And you want quality site traffic, yes? So what is the solution?

Consider an SEO agreement with Active Web Group (AWG). For almost a decade AWG has earned its stellar track record by customizing online initiatives for many diverse industries and companies of all sizes. We will review your business expectations and chart a course that will ensure online success. Should a future algorithm temporarily impact your site, AWG will apply the due diligence necessary to restore its rankings to former levels. Call us today to learn how our customized SEO strategies can benefit you and your business!

Optimized Landing Pages Spell S-E-O S-U-C-C-E-S-S

July 19th, 2013

If your website’s optimization strategy includes a Pay-Per-Click campaign, chances are you already know what a landing page is. Also known as ‘lander’ or ‘lead capture’ pages, these are single web page destinations accessed by clicking on either a search result or an online advertisement appearing on a search engine results page (SERP). These pages generally display content that is sales driven; an extension of the SERPs ad or search result. Read More »

Video for SEO

July 5th, 2013

Once there was a self-explanatory TV show called ‘Bowling for Dollars.’ If your goals for your website’s optimization campaign run along the same lines -- increased conversions and a higher ROI -- then you’ll need to consider how every aspect of your website can be used to attract qualified site visitors. Video optimization is a fairly new option so use it not only to get a jump on your competition, but also if you are a small company or even a startup to appear to have an even larger web presence. Read More »

Press Releases – The Importance of Getting Your Name Out There…

June 7th, 2013

While the vehicles usually remain the same, Search Engine Optimization (SEO) techniques often change focus. Take press releases for example. Long before the Internet, a press release had been a great way to establish branding and further the cause of name recognition. With SEO, the possibilities for expanding the value of a press release as a quick means of establishing a web identity became a popular strategy for over a decade. Early on, search engines indexed press releases thereby ensuring in-bound links intended to garner higher rankings. Read More »

Online Reputation Management

May 17th, 2013

Available for over 20 years and popular for over 15, the Internet and specifically its users can be viewed as both innocent and easily manipulated by unscrupulous websites. The myth that information found on the Internet is true is widely believed. In fact, much conjecture and outright opinion passes as fact online. Positive or negative, what we read online we generally take as truth. Read More »

Email, The Best ROI Money Can Buy

May 3rd, 2013

Daily we all receive solicited and unsolicited emails marketing goods and services we may or may not need. What causes us to open one and discard so many others? And for those who create these marketing messages, how do they measure success? What return on investment (ROI) prompts them to produce more and if so, how often? Read More »

The Value of Site Search to Higher Rankings

April 17th, 2013

The goal of most every sound Search Engine Optimization campaign is to attract more quality traffic to their website. In business it is truly a numbers game so attracting only visitors who are actively seeking what you provide ensures the greater likelihood these ‘window shoppers’ will convert to customers. So what truly attracts a potential buyer to your site? The possibility of your site delivering a quality customer experience. Okay…what is that and how is it measured? Read More »

Business Social

November 13th, 2012

That antiquated expression from the 1980s ‘Business Social’ came to mean cultivating a prospect/client by building a sound working relationship. Future contracts and revenue were the mutually understood goals. It is much the same for businesses who have heard that Social Media outlets can work in tandem with their Search Engine Optimization/Marketing (SEO, SEM) to increase their ROI. Read More »

Trending Now: Infographics as SEO Content Vehicles

October 4th, 2012

When the gurus of SEO at Google speak, everyone takes notice. Then we try to figure out if the latest SEO trend will serve our clients well. We do not just ‘get on board.’ So hereabouts we are cautiously optimistic about infographics as SEO’s ‘Next Big Thing’ (that is since the last big thing). Read More »

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