2011 will see marketing automation reach a critical mass. More and more companies will pick up on the effectiveness of marketing automation. It will then follow the trend of email marketing and become commonplace for businesses to use when generating leads.
Faced with tightening budgets, consumers are on the lookout for savings these days, and one of the top places they’re scouring is the Web.
Studies show that the majority of adults who use the Internet have a positive attitude toward receiving email marketing communications, as long as they are from a familiar source. Most consumers look to email communications for special discounts and offers as well as informative articles relating to their specific lifestyle.