Listen and Talk To The Experts

This is where the rubber meets the road as they say. Our staff of professionals as well as our clients come to this blog to read about what is current and what is changing on the internet. Let's face it if you don't keep up with the rapid changes you will be a dinosaur in two weeks! Join in and feel free to throw in your two cents. Often some of the best ideas come from a good old fashioned debate.

AWG Blog

Create Landing Pages That Convert

February 11th, 2016

Conversion Rate Optimization, also known as CRO, is crucial element of any website, yet often it is half-hearted or completely forgotten altogether. According to Venture Beat, “[CRO is] the marketing equivalent of the smart salesperson that spends 80% of his or her time working on existing customers, rather than the colleague that chases across the country trying to find all new business.” This can be especially true with landing pages.
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Do You Need To Reboot Your Branding?

January 25th, 2016

The key to a successful brand is consistency. There should be a “feeling” or an “identity” associated with your brand, and that should be presented online. Can your brand say it has the same feeling across devices and channels?
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How to Use Social Media for Advertising

January 12th, 2016

Social media is how users share everything from delivering important world news to funny cat pictures. It also affects how users make purchasing decisions. Just as consumers once relied on print ads and televisions spots, social media is where customers are getting information about products. Due to this shift, brands have to think about how social media can be leveraged for advertising.
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Reinvigorating Your Email Marketing Strategy

December 29th, 2015

People are inundated with emails and are continuously unsubscribing from unwanted mailing lists. Understanding that having permission to advertise to someone can help focus your email strategy. A little neglect or failure to send what subscribers are expecting, can drastically decrease that value. Fortunately, there are ways to increase your email marketing ROI.
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Long Island SEO Company Ramping Up For 2016

December 22nd, 2015

Anticipates Expanding SEO Services to Clients Hauppauge, NY, December 15, 2015: Active Web Group, a leading digital agency and Long Island SEO company headquartered in Hauppauge, NY, today announced it is ending the year on an upnote and expanding its services to fulfill its clients’ online business requirements. Key to the success of any online Read More
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Keyword Development – SEO vs. PPC

December 16th, 2015

Keywords are a vital part of creating an SEO campaign. When talking about developing PPC campaigns, proper keyword development is critical. But how does methodology differ when choosing keywords for SEO versus choosing keywords for PPC?
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AWG’s 2015 Webinars – All in One Place!

December 2nd, 2015

Active Web Group developed a series of webinars to provide business owners with a general understanding of digital marketing, including an introduction to SEO and what pitfalls to avoid, how better understand your SEO KPIs, and an overview of what should be included in your digital marketing campaign.
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How to Create Your Social Media Tone of Voice

November 20th, 2015

From multi-million dollar corporations to budding non-for-profits, organizations on every corner of the business spectrum need to have an understanding of the tone of voice they will use on social platforms before ever creating their first company profile.
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Incorporating Digital Strategy into Traditional Marketing

November 6th, 2015

It’s hard for us in the digital marketing industry to comprehend, yet there are still many businesses who rely mainly on traditional marketing initiatives – print, radio, TV, and even word of mouth – to attract new business. So what can you do to incorporate some digital marketing into your traditional marketing to remain competitive?
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Holiday Email Optimization

October 29th, 2015

Successful holiday marketing requires planning ahead because your competitors will be ramping up their efforts as well. Taking the time now to work on your email optimization can make a huge difference in how well your campaigns perform.
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