Search Engine Optimization (SEO) Case Studies

Sabra Dental

Background: As a leader in the dental products industry, Sabra Dental Products turned to Active Web Group seeking a new website and digital marketing strategy. When we first met, Sabra Dental Products found their website obsolete, that it no longer showcased their high quality dental products to their advantage. It was clear that Sabra was… Read More

Hobie Polarized

Hobie Polarized creates stylish performance sunglasses for those with a passion for water sports. Yet despite having a great product, Hobie’s brand wasn’t reaching its full potential. That’s when Active Web Group was brought in and through a combination of services, we not only raised awareness, but we were able to increase their revenue by over 244%.

Talon Air Jets

Talon Air offers consistency, flexibility, luxury, security and customer care like no other private jet service in existence. However, before they contacted us, their online presence was not living up to the offline dedication, reliability and charisma they are known for…

Invite Health

Invite Health, a leading provider of vitamins and supplements was moving from brick and mortar stores only to E-Commerce and email marketing. At the time of the project inception, they had five stores in the North East…

Diamond Fasteners

Diamond Fasteners is the leading provider of industrial quality fasteners in the aerospace industry and the military. Their products range from simple stainless steel screws to complex machined inserts and rings…

Light Impressions SEO Case Study

Light Impressions Direct, a multi-million dollar supplier of archival supplies, realized early on that a strong E-Commerce site would allow them to facilitate business, but the company’s first online endeavor fell short of expectations. The majority of traffic to the web site was driven by either branded search, which is people typing their brand name in the search box, or from catalog…

Weisman Home Outlets

Weisman Home Outlets is a leading local marketer of discounted kitchen cabinets and bathroom finish supplies. Each year thousands of customers shop at Weisman to get a better deal than they can find at the big box…

Sherman Clay

Sherman Clay is the largest private dealer of Steinway Pianos in the world. They also manufacture a line of their own pianos called Henry F. Miller. Sherman Clay has several other piano stores that sell other premier brands of instruments…


Sherburn is an international supplier of electrical relays for a wide range of applications. While many of us may not have heard of them before, many of the world’s largest builders of various products such as Tyco and Teledyne order…

Hall’s Boat Marina

Located at the southern end of beautiful Lake George in the Adirondack Mountains, Hall’s Boat Corporation is a center for wooden boats and those who love them.

Successful online business owners recognize that without a solid Search Engine Optimization strategy to create and expand their web presence, that their business is virtually invisible to new business prospects. As with many of our internet marketing strategies, a successful online SEO campaign becomes a collaboration between AWG and our clients. We assess their requirements, and ask questions (Example: Is your business local, national or international?) and chart a course that includes initiatives slated to achieve their goals. Initiatives are likely to include but are no means limited to content development and link-building services. Fully accessible to our clients and accountable for our actions, we post measurable results and remediate any unforeseen issues that arise to stay on course.

Measurable Results, Accountable Actions

Ideally, the AWG/client business relationship begins when we are approached to design and build a new website for an existing online enterprise. Creating a fresh online perspective for our clients that dovetails with current SEO industry standards will facilitate achieving stated goals but is not a prerequisite. For those clients who do opt for a new web design, it is intended to be as SEO-compatible as possible to facilitate the success of our campaign initiatives.

Two key factors will determine the foundation for every solid optimization campaign: our clients’ goals and objectives. Is the site used for lead generation? Is their website an ecommerce site? Our clients have approached us with challenges associated with building their online business into a revenue rainmaker, one that gains, retains and grows their market share to it’s fullest possible capacity.

Below we offer a select group of ongoing SEO campaign case studies and invite you to review them. You may see a scenario similar to your business’ however, we take an individual approach to each client’s online enterprise. Once you realize the necessity of a workable, adaptable, responsible and highly effective search engine optimization campaign for your business, we’ll be glad to help you to achieve it. Give us a call at (800) 978-3417.